Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

If you need to bring in new sales immediately and are
overwhelmed with all of the Webinars, books, programs,
services, and other “opportunities” that come across
your desk on a daily basis, stop for a moment and take a

Here are three tips to help you simplify the
process and actually see an increase in income ASAP.

1. Ask for Work.

If you look, you’ll find friends, family members or
business associates that seem to be doing well right
now. Don’t be shy. It’s time to reach out and ask for
referrals and work.

To start, make a list of the people you can approach and
figure out why they would be willing to refer work and/or
customers to you.

Be creative.

Tell them you’ll provide a referral fee, extra hours of
service, discounted services, or another option that fits
their specific needs.

You may even want to set up a barter for services (ex.
“I’ll optimize your Website for the search engines in
return for a free haircut.” “I’ll do your taxes in return for a
gym membership.” “I’ll paint your kitchen in return for
some free marketing services.” You get the idea.)

What situation would be beneficial for all of the
parties involved?

Practice your pitch, and go for it!

You have nothing to lose, and more customers, services
and/or benefits to gain.

2. Provide a Special Offer.

If there is a particular company or customer you want to
work with, offer to do an initial project free of charge.
Then, do a fantastic job and have them begging
for more!

To do this, you’ll need to create an offer they can’t

For example, you may offer to work as an intern for one
week without pay, provide Website updates for a single
page at no charge, write a marketing piece for free, etc.

Yes, this is a lot of work, but it’s one way “to get in” with
your prime list of companies and clients. Just be sure
you exceed expectations. Otherwise, you may end up
making a bad impression and ruin your chances for
future, paid assignments altogether!

3.  Upsell Current Customers.

Have you tried to sell new products and services to your
current customers? If not, you are missing out on an
opportunity to increase your income.

You’ve probably heard that it’s much less time
consuming and expensive to upsell current customers
than to reach out to potential, new customers. However,
many of us forget about this key, selling factor in our
day-to-day entrepreneurial duties.

If you haven’t reached out to your current customer
base, now is the time to contact them with special offers,
new products and services, discounts, etc. You may find
that these upsells increase your bottom line significantly
in a short amount of time.

Don’t Sweat It.

Instead of worrying about new sales and getting
confused with all of the marketing offers out there, keep
it simple.

Start with these three points above, and see if you can’t
improve sales a little bit right away. Then, research all of
the possibilities out there, create unique offers for your
customers and make a plan for the entire year. Include
action steps and timelines to reach specific goals.

And don’t forget to include referrals, discounts and
special messages to your current customers in your
overall plan.

After all, these may be simple steps that
take time and effort, but they can mean the difference
between super business success and staying at the
status quo.

Do you need help with your search engine optimization
copywriting, marketing and public relations to increase
credibility, sales and awareness fast? Please let me
know here or at, where you’ll
find lots of different levels of service at numerous
price points.

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