As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information…
They are capturing site visitor data to create customer relationships and grow sales.
-
Do you offer some kind of free offer for your site visitors?
-
Do you have a Google AdWords campaign going without connecting it to a specific landing page or free offer?
If not, you are missing out on getting to know potential customers. Plus, you are probably using publicity, SEO copywriting and marketing efforts to get people to your site.
But if you don’t capture names and e-mail addresses from these potential customers, you are wasting time and money.
Don’t miss out on this opportunity!
Now, you may be thinking that these “free” offers are a big gimmick and turn customers away. But think about it.
Top businesses and organizations wouldn’t provide this information if it didn’t help them grow sales.
And of course, there’s a certain way to reach out to new, site visitors to build relationships. It takes some training, but here are three simple tips to help you start capturing site-visitor data:
1. Provide Value.
Whatever you offer, ensure that it is something your target market wants. No one really needs another newsletter in their In Box so you have to think about what is unique about your products and services. For example:
-
Can you provide expert advice?
-
Do you have a unique report or white paper to share?
-
Do you have industry news and trends to announce on a regular basis?
Whatever it is, think about your customers first. Make your registration simple and easy, and offer valuable information that they can actually use without being sales-oriented.
After all, you want to build credibility and long-term relationships over time.
2. Deliver What You Say You Will Deliver.
When you tell new sign-ups you are going to provide a newsletter, blog, article, report, etc., be sure you send it.
After all, you don’t want to go through all that work to capture site-visitor information and then ruin your credibility by not delivering what you say you will.
Remember, you are building trust here. Make it a priority to keep your promises.
3. Stay in Contact.
Once you send out your free offer, stay in contact with new customers on a regular basis. In addition to thanking new sign-ups and responding to inquiries right away, have a schedule of when you send out follow-up e-mails… and stick to it.
These “e-mail auto-responders” are essential to remind customers about your expertise.
Plus, if you monitor clicks, test various aspects of your e-mails and study the results, you’ll know what your customers are interested in receiving, when they like to receive it and whether or not your e-mail registration process is working.
This is valuable information you can use to make your online “data capture” a success and learn more about your customers.
Worth a Try.
These are just three, quick notes on starting a “data capture” process on your Web site. A good, SEO copywriter can help you set up an easy system, create an e-mail auto-responder series, write good landing pages, and monitor results to help you boost sales. It’s definitely a cost-effective marketing tool to check out.
Do you need help creating a newsletter registration and e-mail auto-responder series? Please let me know here or at www.rembrandtwrites.com.
