If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them!
While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when times are tough. Why? If you stop your promotional efforts, and your competition doesn’t, you will lose a huge amount of market share you will probably never regain. Plus, you’ll miss out on actually increasing sales significantly.
So instead of skimping on PR, SEO and marketing, do the opposite… find a way to increase your efforts. And what should you focus on for the best results?
Public Relations (PR)
Before you start any PR activities, ensure you are working with a professional who will work with you to help you meet your specific goals. While you can’t guarantee results do to the nature of public relations, you can find a specialist who will pitch specific media-members specific stories.
Sending out messages to hundreds of reporters at once is a thing of the past and something to avoid so make sure you find out exactly what your PR person is going to do for you, how he or she will report results and how you can get out of the contract if things don’t work out.
Your PR efforts should include writing good copy to bring attention to your business, communicating with appropriate media members and doing the appropriate follow-up. If you find the right PR person, your money will be well spent.
Search Engine Optimization (SEO)
While you may think SEO is just adding a few keywords to your site, using the tools that come with your hosting program or buying keyword ads, there is much more to it. In fact, a good SEO person can get you to the top of the search engines and increase site visitors and sales significantly.
But you get what you pay for. Good SEO takes time, effort and talent. The right person will provide extensive, keyword research, write copy that sells and monitor the work so that you can get the best results possible. SEO is a great place to spend your money… just make sure you do your due diligence to avoid wasting time and money on the wrong SEO service.
Marketing
Hello! If you are not reaching out to potential customers, how are they going to know what you can provide? Marketing is key to increasing sales, and it involves a combination of advertising, PR and SEO copywriting. For example, you would have an SEO specialist create landing pages on your site and then use your PR and advertising activities to get people to these pages. You may do an e-mail campaign, a direct marketing campaign via snail mail, an AdWords campaign, and more.
Today, marketing is a key to sales success, and it involves all aspects of your business. Plus, with today’s monitoring tools, it’s much easier to track what is working and what’s not so you can have the most effective campaign possible.
Stop Worrying and Start Doing!
If you are worried about sales plummeting at your business, do something about it! Find the money to increase your PR, SEO and marketing budgets. Then, look for the appropriate, skilled professionals to help you. With the right team, you should see an increase in sales to get back on track and surpass the competition. Then, you can stop worrying about finances and start enjoying business success!
For help with your SEO copywriting and promotional activities, please write to me below or visit www.rembrandtwrites.com.
