Fix a Bad Reputation with Small Business Public Relations and SEO
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
What are you doing to increase credibility at your small business?
By Melanie Rembrandt
Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name?
Well, instead of sitting back and watching your sales and credibility decline, take action!
Small Business Public Relations and SEO to the Rescue!
If you want to increase the number of positive mentions that appear at the top of the search engines when potential customers search for information about your business, it’s time to implement a PR and SEO strategy. Here are three things you can do right now to help your online reputation:
1. Post an SEO Press Release.
Write a press release about something newsworthy at your business. Ensure that it provides valuable information, is written in the appropriate AP Style, and potential customers will want to read it. Then, make sure it is optimized for the search engines with the appropriate keywords and links. If you don’t know how to do this, it is well worth it to hire an SEO copywriter to do it for you. Then, post the press release on free sites and use a low-cost distribution service, if possible.
2. Write an SEO Blog.
Post some new and valuable information on your site for your customers. Share some industry insights or expert tips. Write a blog that’s at least 350 words and then optimize it for the search engines. Then, post it on an industry site or your site.
3. Write an Optimized Article or Tip Sheet.
Create a Tip Sheet, eBook or ePamphlet that provides valuable information and is user-friendly. Again, ensure that it is optimized for the search engines, and post it online. Perhaps, you can give it away as a free gift when people register for your newsletter?
Repeat the Process.
Once you start posting and promoting valuable information online that has the correct SEO, you will start to see negative comments about your business move down on search-engine listings. If done correctly, they will be replaced with more positive information that you have some control over.
And for the best ROI, I highly recommend you work with an experienced SEO strategist/publicist. This way, you’ll see better results faster, and you can concentrate on your core, business activities.
Are you ready to improve your online reputation with SEO and PR? Get more information at www.rembrandtwrites.com.