On Tuesday, I talked about how to use PR during tough times. Here are a few more tips to help you boost sales and awareness without spending money:
Talk to your customers.
How often do you reach out to your customers? If you are not already doing so, try to send out valuable information and tips daily (or at least weekly).
You can send e-mails, newsletters, eReports, survey results, and more. Adn try to write as if you were talking to them on a one-to-one basis. This way, you’ll start to establish relationships with your customers and help build word-of-mouth buzz.
Work with Marketing Efforts.
When preparing your marketing strategy, be sure to include PR activities. This is essential to ensure that you project the same marketing message and avoid customer confustion.
After all, once you create a sales package, your publicist can promote customer case studies, press releases and newsworthy items related specifically to the sales package. And you can refer people to a specific landing page on your site during media interviews.
You’ll save time and money while getting the most possible results from your efforts.
Publicity Can Only Help.
A planned PR campaign can significantly boost sales without costing you any money…so the next time you decide to cut your publicity activities, stop and think.
Not only will you miss out on cost-effective media mentions that build credibility and awareness, but you may be buried by competitors who are maximizing their PR efforts during tough times.
If you have questions about your PR efforts, or need help to optimize your online efforts, please let me know below or at www.rembrandtwrites.com. I’d love to hear from you!