Why Isn’t Your AdWords PPC Campaign Working?

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Don’t Waste Time on SEO That Is Not Working

“Why isn’t my SEO, PPC campaign working?”
“My site traffic is not increasing with my AdWords PPC campaign!”
“I’m spending a fortune on PPC each month with no results!”

If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking why their PPC and SEO campaigns are not working. They have done everything the search engines have told them to do, but they are not seeing results.

And there is a simple answer for this. If you are not familiar with SEO (search engine optimization) copywriting techniques and strategy, you can lose a significant amount of time, money and effort on a failing PPC campaign. So, what can you do to turn your PPC campaign around? Here are…

3 Ways to Get Better Results for Your AdWords PPC Campaign

1. Use action words.

When you write your PPC ad, don’t just stuff it with SEO keywords and think it will get a lot of clicks. Instead, write your PPC campaign with your customer in mind. Create a benefit statement using your keywords and a reason for people to click on your ad. For example, you may say: “Save On Dog Food Now.”

2. Tie your PPC ad into a landing page.

Once people click on your ad, where do they end up?

For the best results, create a specific, landing page with one message. The same language you used in your PPC ad should appear as the header on your landing page. This way, people know they are in the right place after they click on your ad.

On your landing page, write about a specific product and lead your readers to a specific action. Provide a link to your shopping cart, contact page, etc. throughout the page. Make it easy for your customers to get the information they need and take the action you want them to take!

3. Monitor and test results.

Once your PPC ad goes live, look at your Google analytics, how many times people have clicked on your landing-page link and the actual conversions to sales specifically from this campaign. If it’s not working, and you are seeing a high bounce rate, change your copy.

A good PPC campaign is all about reviewing analytics and constantly testing different aspects of your copy to see what works best.

Remember, It’s About Your Customers, Not Just SEO.

Seeing your ad in print can be fun and a big boost to your self-confidence. But don’t get carried away. Remember, the whole point of doing a PPC ad is to get more people to your Website to buy your products and services.

If you just focus on writing the ad without thinking about a complete, SEO copywriting strategy to build sales, you’ll end up wasting time and a lot of money with little results!

If you want to see better results from your SEO copywriting strategies and AdWord PPC campaigns, please write to us for more information at www.rembrandtwrites.com.

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