Browsing Tag

PPC

12 posts
pay-per-click
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An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing

Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
pay-per-click
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How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing allows you to measure and track return on investment (ROI), regularly test the market you are competing in and drive...
e-commerce
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7 Key Terms to Understand Before Starting an E-Commerce Business

E-commerce is big—much bigger than you might think. According to a survey from Pew Research, 79 percent of Americans have made an online purchase, and those numbers are even higher among younger demographics. Because of this, it should hardly be surprising that more and more entrepreneurs are looking to enter the B2C e-commerce world and...
PPC
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5 Ways to Build Your Startup with Pay-Per-Click (PPC)

With so many online marketing techniques available, it’s difficult to know where to start when you launch a business. However, there are many good reasons why pay-per-click (or PPC) should be at the top of the list. Five ways you can use a PPC campaign to boost your startup: Get onto the first page of...
Top digital marketing tools of 2016
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Year in Review: The Top Digital Marketing Tools of 2016

In today’s digital landscape, the term “digital marketing” covers such a wide variety of skills and information that it may seem impossible for a marketing manager in a startup or small business to succeed in this field. There are fantastic resources for marketing professionals to help grow a business and it is always important to...
digital marketing
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Digital Marketing: How to Maximize and Optimize with SEO

The Importance of SEO and Digital Marketing for Startups Learning to maximize the potential of internet commerce is to your benefit, especially as a start-up company. Optimizing your website in a way that will get it noticed by your potential customers is crucial.  PPC management, SEO marketing, Social Media, and email marketing are some of...
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Direct Mail “and/or” Google Adwords?

Comparing Direct Mail and Google Adwords On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing.  Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar....
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Why Isn’t Your AdWords PPC Campaign Working?

Don't Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking...
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Is SEO Scary to You?

Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program on track:...
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Is PPC Part of Your SEO Plan?

Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask...
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Austin Rocks with Friendliness

I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC, e-mail campaigns, and SEO, I learned something even more important...the value of a smile. Now, I have never been to...