As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Your phone rings off the hook.
Your Inbox is flooded with requests.
Your schedule is packed.
When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”
And while it can be wonderful to have all this new work and money rolling in, it can also be a problem in that you now need to deal with an overload of business accordingly to keep customers happy and the referrals coming in to grow your business.
Now, most of you are probably dreaming about this scenario. You would love to have a “happiness problem.” Well, even though the economy is tough, I know several business owners experiencing this right now. Their bank accounts are full, and their products and services are in demand.
These entrepreneurs prove that it’s possible so how can you get to this point too? Well, here are a few tips to get you started in the right direction:
Three Ways to Create a Happiness Problem
1. Excel at customer service.
Good customer service has become a rarity these days with all of the inexpensive outsourcing going on.
If you can answer customer questions quickly and provide accurate information with a personal touch, you will win new customers and increase positive word-of-mouth.
2. Exceed expectations.
If you want to stand out from the competition, over-deliver on what your customer is expecting. Keep your promises but also provide something else. This may be an extra discount, free shipping, additional services, a surprise gift, etc.
Let your customers know they are important to you and always give them want they want with a little extra something to make them feel special.
3. Make communication easy.
Once you provide excellent products and services and make your customers feel important, be sure to have great, communication processes in place. Give your customers referral cards and tell them to share their experience with your business with their friends.
Also, include valuable information on your Website with the appropriate e-mails, phone numbers and addresses. Offer places for people to post testimonials and feedback. If people want to refer you to others, do you make it easy for them? It may sound simple, but with the right referral process in place, you may be just steps away from a “happiness problem”!
Most of the entrepreneurs I know who have “happiness problems” right now work very hard. They care about the products and services that they offer their customers. More important, they take action on good ideas and make things happen.
After all, it’s one thing to dream about charging whatever fees you want and having customers knocking on your door. It’s another thing to take action to make this dream a reality. A “happiness problem” is waiting for you. Use these tips to get going. After all, it’s up to you to make it happen!
If you need help with your communications and SEO copywriting, please write to me below or check out the free tips at www.rembrandtwrites.com.