The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.
But if you want a feature story written about your business, it’s essential to pitch specific media members directly.
And with today’s economy, this can be a challenge. There are many media-list services that can help you figure out whom you need to contact and why they will be interested in what you have to say. (like Bacon’s and Vocus)
However, it’s essential to conduct your own research too. Many media members are leaving their jobs and moving to different venues, and it can be difficult for anyone to keep up with all the changes.
For the best results, track down appropriate contact information, read archived stories from each reporter and create your own personal database of media contacts.
This way, you’ll avoid wasting time sending e-mails to bad addresses, calling the wrong numbers or mailing media kits to the wrong venues. Plus, you’ll have a good understanding of what each reporter covers. And your chances of getting through to the right person at the right time with the right pitch will increase dramatically!
Do you need help with your PR and SEO copywriting? Feel free to contact me here or at www.rembrandtwrites.com or on Twitter @RembrandtWrites. I’d love to hear from you!