PR Does Not Equal Press Release
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online.
But if you want a feature story written about your business, it’s essential to pitch specific media members directly.
And with today’s economy, this can be a challenge. There are many media-list services that can help you figure out whom you need to contact and why they will be interested in what you have to say. (like Bacon’s and Vocus)
However, it’s essential to conduct your own research too. Many media members are leaving their jobs and moving to different venues, and it can be difficult for anyone to keep up with all the changes.
For the best results, track down appropriate contact information, read archived stories from each reporter and create your own personal database of media contacts.
This way, you’ll avoid wasting time sending e-mails to bad addresses, calling the wrong numbers or mailing media kits to the wrong venues. Plus, you’ll have a good understanding of what each reporter covers. And your chances of getting through to the right person at the right time with the right pitch will increase dramatically!
Do you need help with your PR and SEO copywriting? Feel free to contact me here or at www.rembrandtwrites.com or on Twitter @RembrandtWrites. I’d love to hear from you!