You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you.
You have a thought…. No, that’s not good enough… more staring at the screen…
Ugh… writer’s block!
Well, most of us have been there at one time or another. The important thing is to just start writing… about anything. Eventually, your thoughts will circle around to something pertinent to write about.
Or, you can start writing in a different way so that you can take full advantage of search engine optimization (SEO) copywriting and give customers what they want.
What is SEO anyway?
There is a lot of buzz about SEO, and many entrepreneurs ask me what it is and why they need it.
Well, basically, SEO is the process of using the right keywords in the right places in your Website copy so that your business shows up in search engines like Google, Bing, Yahoo! and others.
For example, if you provide carpet-cleaning services, you want your business to appear at the top of the list when people type “carpet cleaning services” into Google or one of the other search engines.
If your business name isn’t there, most people will click on the names listed first. In other words, if your site doesn’t have search engine optimization with the right keywords, you lose business to the competition.
Now, this may seem technical, but it really isn’t.
If you are doing your own writing, start with research and figure out which keywords you want to use and make a list. For help, check out the Google Keyword Tool, Keyword Discovery, Wordtracker, and other, free services. Next, follow these:
3 Key Items to Include in Your SEO Copy
1. Provide Benefits.
Write about all of the benefits your business offers customers.
How will they feel and what will they get from using your products and/or services?
To begin any piece of copywriting, make a list of all your benefits and go from there. It will help you start writing and stress what is important to the customer.
2. Be Unique.
Once you know the benefits you have to offer, write down why you are unique.
Why should a customer go to you instead of the competition?
Maybe you have extensive experience in a particular area, excellent personal service, special discounts, etc.
Once you discover what makes you unique and how this uniqueness benefits customers, be sure to mention it in your copy.
3. Offer Value.
When you sit down to write, think about your customers…
What keeps them up at night?
How can you solve their problems in your own, unique way?
What’s in it for them?
By thinking about your customers and fulfilling their needs, you will be able to write copy that they want to read. And if you really focus on fulfilling their desires, you will write copy that sells too.
With these three, quick tips, you will be able to write better copy for your business that will get noticed by the search engines.
Now, if you really want to take advantage of search engine optimization copywriting and significantly increase site visitors, online awareness and sales, hire a professional, SEO writer. Your ROI will be well worth it, and you can concentrate on your core responsibilities running your business!
For more information about SEO, please contact me below or see:
How to Avoid SEO Rip-Offs
Your Site Isn’t Optimized, Why Not?