According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now.

Why?

Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences – Otherwise, the competition will. 

And if you have a tight budget, you can significantly increase awareness with SEO keywords.

Are you optimizing your press releases for the search engines?

If you have heard about this process and don’t have the money to pay an SEO expert, try doing it yourself.

It’s simple. Use a free keyword tool like www.wordtracker.com or http://www.keyworddiscovery.com/search.html to find the top words your target market searches for online.

Then, by placing these keywords into your press releases, you can significantly increase awareness online.

Try it and see what happens. Just by spending a little more time on your press-release copy, you can boost site visitation and sales.

Have questions about SEO copywriting? Let me know. I’d be glad to help!

Related Posts

Branding
Media Branding: What’s Old is New Again
Marketing Demand
6 Ways to Create Marketing Demand for Your Unknown Startup
Public Relations
Use Public Relations to Grow Your Business