As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members.
If picking up the phone to pitch a reporter gives you the chills, here are three simple tips to make the experience less frightful:
1. Prepare.
Before calling a reporter, know what that person writes about and what you are going to say. Practice your pitch. Will that person be interested in what you have to say?
2. Create a Cheat Sheet.
Write down key talking-points on an index card and place it near your phone. This way, you’ll know what to say if your mind goes blank or a reporter calls unexpectedly.
3. Review Your Pitch.
When you finish talking to a reporter, ask yourself how you did. Figure out what went well and what you can do next time to improve your pitching skills.
Talking to media members and pitching your story does not need to be a scary experience. With some preparation and practice, you can turn a tricky situation into a real treat and reap the rewards of good publicity!
Happy Halloween!
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