As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members.
If picking up the phone to pitch a reporter gives you the chills, here are three simple tips to make the experience less frightful:
Before calling a reporter, know what that person writes about and what you are going to say. Practice your pitch. Will that person be interested in what you have to say?
2. Create a Cheat Sheet.
Write down key talking-points on an index card and place it near your phone. This way, you’ll know what to say if your mind goes blank or a reporter calls unexpectedly.
3. Review Your Pitch.
When you finish talking to a reporter, ask yourself how you did. Figure out what went well and what you can do next time to improve your pitching skills.
Talking to media members and pitching your story does not need to be a scary experience. With some preparation and practice, you can turn a tricky situation into a real treat and reap the rewards of good publicity!
Got questions on how to use public relations and SEO copywriting to boost sales? Please send me a note here or check out my free information at www.rembrandtwrites.com. I’d love to hear from you!