Startled by the Media?

Latest posts by Melanie Rembrandt (see all)

As Halloween approaches, you’ll see spooky ghosts, goblins and monsters everywhere. But for many of us, the real scare comes from talking to media members.

If picking up the phone to pitch a reporter gives you the chills, here are three simple tips to make the experience less frightful:

1. Prepare.

Before calling a reporter, know what that person writes about and what you are going to say. Practice your pitch. Will that person be interested in what you have to say?

2. Create a Cheat Sheet.

Write down key talking-points on an index card and place it near your phone. This way, you’ll know what to say if your mind goes blank or a reporter calls unexpectedly.

3. Review Your Pitch.

When you finish talking to a reporter, ask yourself how you did. Figure out what went well and what you can do next time to improve your pitching skills.

Talking to media members and pitching your story does not need to be a scary experience. With some preparation and practice, you can turn a tricky situation into a real treat and reap the rewards of good publicity!

Happy Halloween!

Got questions on how to use public relations and SEO copywriting to boost sales? Please send me a note here or check out my free information at I’d love to hear from you!

Previous Article

3 Ways to Put a Human Face on Your Website

Next Article

Top 8 Franchise Startup Myths

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...
Read More

How to Ensure Your Homepage Helps Your Business Reach Its Goals

If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one.  An excellent homepage will help your small business grow by facilitating the buyer’s journey,...