As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media efforts, and more. With this in mind, here are…
3 Questions to Ask to Avoid SEO Keyword Stress!
1. What is most important to your SEO strategy?
If you just want to add a few, major keywords to your site, don’t spend a lot of time on research. Figure out the top keywords you want to use, and start using them in your online copy and social media efforts.
These words should work with your overall, marketing goals. For example, if you sell a specific product like, Green Square Widgets, you’ll want to focus on the top keywords related to this product.
Then, test them to see how it’s going. This works well if you are a new entrepreneur and don’t have time to do a full, SEO campaign. You can start small, see how it goes and then go from there.
2. What are your competitors doing?
If you don’t want to spend a lot of time on SEO research, check out your competitors. Go to their sites and see what words they are using. Also, look up your top keywords on the search engines, and look at what sites show up first on the list. This way, you’ll have a better understanding of which companies you are competing with and which words your competition is using to gain online awareness.
3. Is it worth it to hire an SEO copywriter?
If you really want to gain an advantage over your competition and show up on the top of search engine lists for your keywords, it’s important to hire a professional, SEO copywriter to help you. This expert can handle the entire research, writing and monitoring process for you for the best results.
And while this may be an expensive process, it may mean the difference in staying at the status quo or increasing sales and online awareness significantly. And if you don’t want to pay for ongoing SEO after your initial project is completed, you can always obtain training to do it yourself, or hire someone in-house to do it for you.
SEO Provides a Competitive Advantage.
If you sell products and services online, you need SEO in order to compete. And know that it takes time and effort to see results. You can create successful, SEO activities on your own, but if you don’t focus on a specific goal, the amount of work and research can be overwhelming.
The best solution is to hire a professional, SEO copywriter to manage the entire process for you. This way, you won’t feel overwhelmed, and you’ll be more likely to see success.
And if you don’t think you can afford to hire someone, be creative. Research freelancers online, check for students willing to help you at a local university, create a trade situation, or think of another way to get SEO assistance. Then, monitor the process and check the results to avoid wasting time and money. And if it’s successful, you can expand your SEO program at that time.
Remember, SEO was created to help you increase online awareness. Instead of getting overwhelmed, focus on top keywords relevant to your marketing goals and be sure to provide value to your customers. This way, you’ll save yourself some stress, and the search engines will start noticing your site. Most important, you’ll begin to attract new customers interested in what you have to offer.