As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at [email protected] and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: https://startupnation.com/steps/77/steps-successful-public-relations.htm.
Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, big graphics, pop-up ads, and more to have an interesting site.
But don’t forget that the whole purpose of having an online presence is to provide information to visitors! Let your visitors know that they have arrived at a site that will give them what they need without having to wait for graphic downloads and video fluff.
2. Your site is hard to use.
Can visitors find solutions to their problems quickly and easily? If potential customers need to dig through your site to find information, you’ll lose them to the competition. Make your navigation and content easy to follow.
3. There is no value.
In addition to key benefits, go that extra step and provide your customers with valuable information they weren’t expecting. This may include tips, expert insights, links to pertinent resources, articles, free reports, and more.
After all, customers don’t necessarily want to hear about your extensive, business success and the specific features of your products and services. They want to know what’s in it for them and how they will benefit from what you have to offer.
Keep it Simple.
Web sites are a great way to bring in new customers, and it can be easy to fall into the trap of offering a lot “bells and whistles” on your site. But you don’t need them.
Just provide valuable information for your customers that is easy to find and read. Solve their problems with fantastic customer service, and your sales, and word-of-mouth, will increase dramatically.
Do you need help optimizing your site for the search engines and bringing in new customers? Please send me a note here or at www.rembrandtwrites.com. I’m here to help!