As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales.
After a closer look at their Web sites, here are some of the problems I found:
– The Web design team wrote the copy as technicians.
While many design teams have skilled SEO copywriters on staff, many do not. Does your tech team really know SEO, or are they just charging you more to write some quick copy for your site?
– The SEO results were not monitored.
If you don’t review the results of your SEO copy via Google Analytics or another tool, how are you going to know what works and where to make changes?
– There was zero value for site visitors.
SEO is not just about adding keywords to your site and selling your products and services. After all, search engines also look at links to your site and whether or not you provide value. Site visitors want to know how you can help them solve their problems.
Are you guilty of any of these?
If your SEO efforts are not working, it’s time to work with an experienced SEO copywriter, review your copy and make the appropriate changes.
It is well worth your time and effort, and you just may see sales increase dramatically!
Have questions about your PR and SEO copywriting efforts and want some free tips? Feel free to contact me below or at www.rembrandtwrites.com. I’m here to help! Thanks!