Word-Of-Mouth Tips from Andy Sernovitz-Part 2

Latest posts by Melanie Rembrandt (see all)

On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing – How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview:

What are some other tips you can offer small business owners who want to increase sales and awareness via word-of-mouth?

Focus on your Talkers, Topics and Tools:

Talkers: Find The People Who Like To Talk —  Are they your customers? Neighborhood moms? Doctors? Bloggers? Think about the people who are most likely to tell a friend about what you are doing. Make sure they know about your new topic of conversation. 

Topics: Give Them a Reason to Talk — Give people a reason to talk about you. It doesn’t need to be fancy. A special sale, good service, a neat new feature, a better flavor, a funny package. (Remember the Gateway computers that came in cow-patterned boxes?)

Tools: Help the Message Spread Faster and Farther — Do everything you can to make it easy for talkers to pass along your topic. Include postcards and stickers in the box when you ship a package. Put up a chat room so people can talk to each other. Join a blog conversation. Hand out samples. (Did you ever get one of those emails with a “secret” coupon that was supposedly for employees only? Did you forward it?)

Where can entrepreneurs find out more about your services?

We have a fantastic blog that teaches word of mouth called “You can be a Word of Mouth Marketing Supergenius” at http://blog.gaspedal.com.  If you want to get really great at this, sign up for our Word of Mouth Crash Course at http://events.gaspedal.com.

Thanks for your great tips Andy!

If you have questions, or a great PR story to share, please let me know at [email protected]. I’d love to hear from you.

Total
0
Shares
Previous Article

Skype Mostly Rocks as a Killer App for Startups

Next Article

Two Helping Hands, Helps Everyone

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...