Are Reporters Reading Your E-Mails?

Latest posts by Melanie Rembrandt (see all)

It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.”

Now, it’s noon and still no response from the editor. You call and get voice mail so you leave a message. Days go by and still no response…

Does this sound familiar?

Today, most reporters are swamped with deadlines and just trying to keep their jobs. They don’t have time to contact anyone who pitches irrelevant topics.

…But what’s that? You say you researched the reporter and thought he or she would really be interested in your new dog collar?

Well, maybe it’s not your pitch, maybe it’s your e-mail.

You may very well have a great story to tell. But if you don’t send a user-friendly e-mail, you’ll get nowhere fast.

When crafting an e-mail that is going to reporters, try to keep these tips in mind:

– Keep it short and sweet.
Get to the point fast and avoid “fluff.” Stick to the facts.

– Focus on the benefits.
Why is the reporter going to care about what you have to say?

– Include links.
Try to add links to important data relevant to your pitch. That way, reporters can easily get additional information fast.

– Run Spell Check.
Be sure to check for grammatical and spelling errors before sending out your e-mail. You want to present yourself as a professional who took some time to create the e-mail.

-Where’s your contact information?
If reporters want to learn more, can they find your contact information easily? You may want to include your cell phone number so they don’t have any problems reaching you.

It takes some skill to pitch reporters and give them a unique story packed with excitement and benefits. And once you spend the appropriate time crafting your pitch, don’t forget to proof your e-mail too.

After all, if it’s too long, boring and packed with errors, your message will go straight to the wastebasket. And who wants to waste time and effort like that?

If you have questions about your PR and copywriting efforts, please let me know here or at I’d love to hear from you!

Previous Article

What To Do If You Get Audited

Next Article

There's a "Survey" for everything

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...