Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations.

This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major confusion and complications in the future. And it goes both ways. Your customers need to tell you what they expect too.

With this in mind, here are three key tips to think about when you begin to work on any new projects or customer sales:

1. Communicate goals.

Before you exchange funds, products and/or services, talk about final outcomes and what you both expect out of the relationship. You should understand potential issues, tactics, budget constraints, potential results, and any other important details prior to working together.

2. Get it in writing.

Whether it’s a stream of e-mails or an official contract, write down exactly what you will provide and what the customer or client can expect from you. Even if you have a casual relationship, this will help clarify actions, fees, deadlines, and potential results.

3. Stick to your plan.

Once your relationship is underway, be sure you provide what you promised. Stay in touch with your customers, and be sure they are aware of any changes or problems. And to build a solid customer base and good word-of-mouth, go above and beyond customer expectations. Provide personal attention and extra services whenever possible.

By being honest and upfront with customers, you will reduce stress, meet deadlines and avoid unnecessary surprises. And if you make the extra effort to provide customers with additional, unexpected services that exceed their expectations, you’ll be well on your way to surpassing the competition and boosting sales.

Need help with your public relations and SEO copywriting efforts to increase sales? Please write to me here or at I’m here to help!

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