Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online.

And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, set up a new blog or start using Twitter? What’s a tweet anyway?

Well, before you frantically start using the latest and greatest social networking sites, take a moment to review your business plan.

Keep it simple. Who are you trying to contact, what is your message and what benefits do you have to offer?

After all, if you just start using a tool just because you don’t want to miss out on the latest marketing technology or popular website, you can end up wasting a lot of time, effort and money…

So with this in mind, you may want to ask yourself these three questions prior to starting a big, new marketing campaign using the latest and greatest social networking tools:

  1. Is this tool going to help us reach our target customers with the appropriate message?
  2. Do we have valuable information to provide via these marketing venues?
  3. Are the resources available to regularly update and enhance our new, social marketing campaigns so we experience the best results?

If you answered “Yes” to these questions, then please move forward and plan how you are going to incorporate these social networking tools into your marketing and publicity plans.

But if you answered “No,” it may be best to do some more research and monitor news about the latest tools and trends. This way, you’ll be able to focus your efforts on the marketing activities that will give you the best results while still being aware of new tools and technologies that are available.

For additional information on social networking, please review the various articles on this site and visit www.blogger.com, www.wordpress.com, www.facebook.com, and www.twitter.com.

 

Check back later in the week for more PR and copywriting tips for your small business. In the meantime, feel free to write to me with your comments and questions. I’m here to help!

Total
0
Shares
Leave a Reply
Related Posts
field marketing
Read More

Top Startup Leaders Offer Marketing and Branding Secrets

Diving into the world of startup marketing, we've gathered insights from CEOs and founders to unveil one effective strategy that has propelled their businesses forward. From the impact of inbound marketing to the power of...
Woman using a mobile phone to pay with purchase with a credit card
Read More

Email Marketing Optimization for eCommerce

Email marketing in eCommerce is like sending digital postcards or newsletters to people who might want to buy something from your online store. It's been around since the 1990s, when the internet started becoming popular,...
snapchat
Read More

How to Use Snapchat to Boost Your Sales

The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...