Are You Using SEO in Your Press Releases?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.
And this can be tough if you are working with a tight budget. But by using SEO keywords in your press releases, you can stick to your budget while boosting sales.
Optimize your press release with SEO keywords.
Now, this may seem foreign to many of you. But if you have a little extra time, you can get a lot more out of your press releases in just a few simple steps:
2. Place the keywords into your press releases a few times.
3. Use a free tool like the one at http://www.pressreleasegrader.com/ to check your keyword count.
By taking a few minutes to optimize your release with SEO keywords, you can save money while attracting more people to your site. My client just saw a 325% increase in site traffic using this type of SEO copywriting in their PR efforts… so it’s definitely worth the effort!
No time to add SEO to all of your copy? No worries. Please contact me here or at www.rembrandtwrites.com with your questions and information about a complete resource to optimize your PR, social media, SEO copywriting, and marketing efforts for maximum results. Thanks!