As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at [email protected] and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: https://startupnation.com/steps/77/steps-successful-public-relations.htm.
Does your SEO content create buzz??
“Content is King!”
“Use social media to get new clients!”
“Post an SEO blog!”
Writing SEO content and posting it online is all the rage. But why?
People want to hear about the latest trends that will help them save time, money and have more fun. If they like what they see, they will tell their friends about it. And this means more sales for your business.
Most of you already know this. That’s why you take hours to write your blogs, create Website content and send out marketing e-mails. The problem is, you are not seeing any results.
Well, don’t despair. You may just need to use one of these…
5 Tips to Boost Buzz for your Search Engine Optimization (SEO) Content
1. Write about benefits.
When you write anything, always think about your targeted audience. What’s in it for them? Why are they going to care about what you have to say?
Stop creating what I call “We” Websites where you say, “We do this. We do that. We won this. We are the leaders in…” Blah. Blah. Blah. How boring!
2. Add current content – regularly.
How old is the content on your Website?
When was the last time you posted a blog or new article?
If you don’t post current information on a weekly basis and keep your Website updated, what does that say about your business?
People don’t want to visit Websites or use services that are old and outdated. They want to know about current trends and buy products and services from businesses that are up-to-date and newsworthy.
3. Stop worrying about SEO keyword phrases.
While blogs and other content are great for improving search rankings, you should not focus on keywords alone. Instead, write about current, news and trends related to your products and services and the topics that will benefit your customers.
By providing valuable information to your target-market, you’ll also provide valuable information to the search-engines.
4. Remove mistakes.
When you post SEO content, are you missing blatant misspellings, grammatical errors and other mistakes?
This can give a bad, first-impression so be sure to proofread your copy before making it live.
5. Write content for your customers.
If you’re not already doing so, monitor the analytics on your Website and see what your site visitors are clicking on and sharing via social media the most. This is the content they want to read and share so write more of it!
Boost SEO Content Buzz Quickly and Easily.
If your SEO content is not helping your business boost sales or online awareness, it’s time to make a few changes. And the best part is that this doesn’t need to cost you any money.
Review your content and ensure you are focusing on your customers’ needs by providing benefits, valuable tips, current information, and well-written posts. Then, track results and see what your site visitors like the most.
This way, you can provide information your target-market values and will want to share with others. And more buzz means more business!
What are you going to do today to create buzz with your SEO content?
For additional help with your SEO content strategy, please write to me here or visit www.rembrandtwrites.com.