WJR Business Beat with Jeff Sloan: Poll Shows Companies the Public Views as the Most Conscious Brands (Episode 228)
On today’s Business Beat, Jeff discusses a poll from Wolff Olins and Hall and Partners that found the…
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7 posts
How to Build a Brand and Make a Living with Your Ideas
The following is excerpted from “Creative Careers: Making a Living with Your Ideas” by B. Jeffrey Madoff. Copyright © 2020. Available…
How Social Media Can Supercharge Your Inbound Marketing
Modern marketers are inundated with claims that social media platforms hold the key to their financial success. Some,…
How to Rebrand Your Startup: An Uber Case Study
Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can…
Keeping The Brand Fresh – Apple Improves Its Shelf Life
Apple Tunes in on its Core Strengths When it comes down to it, brands are built on one…
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works…
iPhone – Apple vs Cisco
So it’s big news these days about Apple coming out with a product and calling it something that…