Branding Strategy Archives

The Naming Book: A Lesson in Branding from Evol Foods

The following is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers and is reprinted with permission of Entrepreneur Media, Inc. ©2020 by Entrepreneur Media, Inc. All...

byBrad Flowers

June 9, 2020

Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora...

byJustin E. Crawford

July 23, 2018

The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which...

byMichael Pomposello

October 31, 2016

Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier...

byTess Pajaron

September 25, 2016

Is Your Brand Ready For Fame?

In the late 60's Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame. While the definition of "fame" may be up for interpretation, the prediction does hold some...

byHeather Schuck

March 3, 2009

SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're...

byJoel Welsh

April 17, 2007

iPhone – Apple vs Cisco

So it's big news these days about Apple coming out with a product and calling it something that Cisco already is calling one of its products. This is very likely much ado about nothing as...

byJoel Welsh

January 18, 2007