Browsing Tag

Branding Strategy

7 posts
the naming book
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The Naming Book: A Lesson in Branding from Evol Foods

The following is excerpted from "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" by Brad Flowers and is reprinted with permission of Entrepreneur Media, Inc. ©2020 by Entrepreneur Media, Inc. All rights reserved. It may go without saying, but, yes, the name of a business is pretty important. It is the...
social media
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Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora of other avenues that continuously propel our content efforts forward in unique and innovative ways. If you are searching for...
snapchat
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The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which is causing a massive influx of ad dollars to the web. In the past two years, there has been an...
Snapchat
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Snapchat: How to Use It in Your Small Business Branding Strategy

In the average day, more than 100 million people use Snapchat, most of them between the ages of 18 and 24. Connecting with the younger crowd can sometimes be difficult, but Snapchat makes it easier than ever. You’ll be able to speak to your demographic via one of their preferred methods of communication, and that’s...
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SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!

How's that for a brand? Well, if you're a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you'll come up with Stacie Collins' MySpace page. (While you're there take a listen to her song “Baby Sister” for an illustration of what SouthernRockin' HarpHowlin' TwangBangin' means. You'll never...
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iPhone – Apple vs Cisco

So it's big news these days about Apple coming out with a product and calling it something that Cisco already is calling one of its products. This is very likely much ado about nothing as Apple certainly was aware that Cisco already had a product called iPhone. Reports are that the two companies have been...