The Naming Book: A Lesson in Branding from Evol Foods
The following is excerpted from “The Naming Book: 5 Steps to Creating Brand and Product Names that Sell”…
Browsing Tag
Branding Strategy
7 posts
Make the Most of Your Content Through Social Media Channels
Content lies at the heart of digital marketing, and our social media channels provide a means to ship…
The Benefits of Snapchat for Business
It’s a given that advertisers know they need to be in front of their audience to get their…
Snapchat: How to Use It in Your Small Business Branding Strategy
In the average day, more than 100 million people use Snapchat, most of them between the ages of…
Is Your Brand Ready For Fame?
In the late 60’s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes…
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works…
iPhone – Apple vs Cisco
So it’s big news these days about Apple coming out with a product and calling it something that…