Browsing Tag

community

43 posts
afloat app feature
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Female-Founded Afloat App Makes Asking for Help Easier

Asking for help is hard because being vulnerable is hard. Female entrepreneur, Sarah-Allen Preston, launched an app to help people who feel like they're sinking, but have a hard time leaning on their community to receive a helping hand. Preston shares how her own traumatic experiences pushed her to find a solution to help others...
virtual event
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Tips for Hosting a Virtual Event in the Age of Social Distancing

The coronavirus pandemic has upended the commerce industry, possibly forever. While we don’t know when businesses will be able to return to 100 percent normalcy, we do know that consumers are increasingly wary of resuming their normal habits. Consumers may still be reluctant to visit retail stores, and overall, consumer spending habits continue to change. As...
wjr business beat
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WJR Business Beat with Jeff Sloan: Make the Choice to Bank Small (Episode 100)

On this morning's WJR Business Beat, Jeff offers insights into why entrepreneurs and small business owners alike should consider banking at one of the 5,000 or so small business banks across the country, rather than big banking institutions. Of the many benefits, banking with a local institution offers: Support to your local economy Local knowledge and...
wjr business beat
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WJR Business Beat with Jeff Sloan: The Importance of Farmers Markets (Episode 93)

On today’s WJR Business Beat segment, Jeff discusses the importance of farmers markets. While they're essential at all times, farmers markets are especially vital during COVID-19, as they are serving a more important role than ever in supplying fresh food to local communities and supporting our local small businesses, communities and local economies. Farmers markets...
shark tank
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What We Learned From Turning Down a Deal on Shark Tank

When we appeared on Shark Tank to pitch our popular Zipadee-Zip swaddle transition product, we were thrilled to receive three different offers from the sharks. We ended up striking a deal on the show with Daymond John for $200,000 in exchange for a 20 percent stake in our company, Sleeping Baby. The last thing we...
crowdfunding
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Should Crowdfunding Be Part of Your COVID-19 Cash Flow Strategy?

As the economic shutdown continues, businesses are looking for funding to stay afloat. Federally funded programs have dried up, and public health concerns seem likely to prolong the economic shutdown. Thus, it’s important to use every resource at your disposal to keep your business afloat and emerge stronger on the other side. One often neglected...
brand
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3 Ways to Elevate Your Brand in a Specialized Marketplace

Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It is a bit of a Catch-22 in a sense, since you chose a specialized marketplace because you have a very...
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Coworking Spaces of Detroit Featuring Bamboo and WeWork

On this week's edition of StartupNation Radio, Jeff talks with three guests on an essential of entrepreneurship: office space. These guests prove that their companies, Bamboo and WeWork, provide not just office space, but shared, coworking space and a sense of community. First up is Amanda Lewan, co-founder of Detroit's largest coworking space, Bamboo Detroit....
Unsettled
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This Entrepreneur Talks About Forming a Community of Nomadic Creative Thinkers

Several years ago, photographer and journalist Jon Kalan and entrepreneur Michael Youngblood started hosting retreats for entrepreneurs, creatives and others who wanted to work while traveling in order to connect with others in the process. In 2016, they launched Unsettled in response to demand, and many of their monthlong retreats are sold out. However, there’s still space...
brand
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Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently published a book called “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to...
startup week
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R.J. King Talks Detroit: The Engine of America on StartupNation Radio

This episode of StartupNation Radio is brought to you by Pappas Financial On this episode of StartupNation Radio, Jeff sits down with R.J. King, editor of DBusiness magazine, to discuss his new book, "Detroit: The Engine of America," which tells the story of the birthplace of the automotive industry. To kick off the show, R.J.,...
brand
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The 5 Cs Needed to Create a More Compelling Brand

The secret to building a million-dollar brand? Emotion. I’ve wandered into hundreds, perhaps thousands, of shops in my lifetime. Most of them fade into a blur, and only a few have left a permanent, indelible imprint in my mind. One of those shops? The Dior store at Avenue Montaigne in Paris. The moment that my...
community
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Here’s Why Community is the Core of Business Success

On this episode of StartupNation Radio, host Jeff Sloan sits down with Benito Vasquez, a.k.a. Mav-One, executive director and founder of Motor City Street Dance Academy. Later in the show, Jeff chats with Beverly Meek, first VP and Community Reinvestment Activities Director at Flagstar Bank. First up, Mav-One shares how his passion for hip-hop culture...
customers
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4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover paid marketing campaigns on channels like Google search or Facebook. That doesn’t mean you can’t go head to head with...
brand loyalty
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Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps

Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships than when you are in the business creation mode. But before diving into how to develop brand participation, let’s first...