Browsing Tag

content marketing strategy

12 posts
content marketing
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5 Content Marketing Myths Limiting Your Startup’s Growth

Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and how to utilize it to grow their business, many don’t know where to begin. While there are a lot of common myths surrounding content marketing, at its most basic level, it is about using content strategically to...
infographics
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DIY Infographics: The Ultimate Design Guide for Content Marketers

With the volume of digital content exploding, content marketers (and especially those at startups) need to work harder than ever to get their content noticed. Many are turning to custom visuals to augment their text-heavy blog and social media posts, and it’s no wonder why. According to a study by Buzzsumo, adding images to social...
content marketing
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Why Content Marketing is a Smart Investment

If there’s one thing that I find myself saying over and over again, it’s this: "Content marketing is not a path to overnight success." Obviously, I believe in the power of content marketing to help build companies. I know, first hand, that it’s an incredibly effective strategy for building your audience, growing traffic, and generating sales,...
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The Pros and Cons of Strategizing Content Distribution with Programmatic Ads

It may be increasingly challenging to know where to distribute your content in order to get the most attention from your target audience. One recent approach has been to use digital marketing tools to strategize content distribution with programmatic ads. While this offers some advantages, there are also some words of caution to consider should you...
content marketing
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What a Successful Content Marketing Team Looks Like

Content marketing remains one of the smartest investments a startup can make in the growth of their company. However, it’s not necessarily “cheap," as it takes a large investment of time and/or money to be effective. Too often, companies try to kick off content marketing efforts with a barebones team. They set out and hire a...
content marketing
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6 Scarily Simple Content Marketing Ideas

Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas that will attract new leads and engage existing ones. Here, banish the demons and get some valuable strategies that will...
content marketing
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Grow Your Business by Integrating Content Marketing and Social Media

Rarely does any marketing strategy or tactic live on its own. This is especially true in the online world, where a buyer’s journey often touches many different paths. SEO drives people to your site, email brings them back and social media keeps them engaged for years to come. The point is that most successful marketing...
audience
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Roles, Goals and Worries: A Simple Framework for Understanding Your Audience

One of the key elements of an effective content marketing strategy is defining your audience. We often hear about developing personas for our key audiences. One simple framework you can use to develop your personas and create insightful, actionable profiles of your audience is RGW, or roles, goals and worries. I previously touched on this approach...
Content marketing
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3 Key Elements of a Content Marketing Strategy That Builds Trust

A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is creating an investment app for a very specific market with very specific needs. A couple of days after that, I was in Austin for a speaking engagement where I was brought in to explain what credit card...
Content marketing strategy
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6 Tips to Build a Winning Content Marketing Strategy

Content has always been king! No marketing strategy is complete without content marketing. As per a report by demand metric, 78 percent of chief marketing officers are in favor that custom content is key for future marketing strategies. Content marketing is a long-term investment. It is an ongoing journey, so it is important that you have...