Browsing Tag

direct mail

9 posts
Read More

(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it comes to your startup’s marketing strategy, there are also some “classic” elements that will always be important, such as: Understanding...
holiday marketing
Read More

4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned into a full-blown flood, leaving a slim chance that your marketing messaging is being viewed by your target audience. Sitting...
Read More

Direct Mail “and/or” Google Adwords?

Comparing Direct Mail and Google Adwords On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing.  Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar....
Read More

Are direct mail brochures necessary?

Direct Mail Brochures: What good are they? This may be counter intuitive for many of you.  But bear with me.  I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the...
direct response
Read More

Direct Response Marketing: How to Use It

Direct response marketing helps you make a memorable personal impression with a variety of people and is critical to gaining attention for your new business. If you are persistent and persuasive these contacts will turn into customers. And your new customers will provide cash (hopefully) to propel your business from the survival phase into the...
Social Media Marketing
Read More

Dining Customers Delivered

New dining customers are delivered in a host of ways in our digital age, but despite all the noise about foodie websites and mobile apps, traditional direct marketing still delivers a great result for restaurants. Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do? Will...
Direct Mail Marketing
Read More

17 Essential Elements of a Successful Direct Mail Marketing Campaign

“Direct mail marketing doesn’t work!!” “Direct mail marketing is expensive!” Chances are that you’ve said or heard the above statements regarding direct mail marketing many times. But the fact is that direct mail marketing does work and can be an inexpensive way to gain new leads. Why use Direct Mail Marketing? Direct mail marketing can...
Marketing on a Budget
Read More

Marketing in the Trenches on a Budget

In today’s tech-driven world, there are many options for marketing.  However, that does not mean that other, less “techy” methods of getting your company’s message out to the world should be scoffed at. Unfortunately, in this tech-filled world, people are busier and more distracted than ever, so actually getting through to a person can be...
Read More

What to consider when creating an email marketing campaign?

According to recent research (more than 600 companies) from Clash-Media, e-mail marketing is now the most favored method of online lead generation in the United States. It’s also estimated that more than 80 percent of businesses will spend more money on e-mail marketing by the end of this year. Before you take the time to...