Browsing Tag
empathy
8 posts
How Your Startup Can Implement Effective Diversity, Equity and Inclusion Practices
Much of the dialogue about diversity, equity and inclusion (DEI) plans in the media has been focused on established businesses that frankly have the ability to reengineer current strategies, integrate DEI communication into current communication plans, and leverage their organization’s leadership to focus and drive initiatives. Startups and entrepreneurial businesses, however, are most likely starting...
Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique relationship a person has with a company and what the company produces and sells. Successful brands create the feeling of...
How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses
TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users. Internet usage has spiked amid the pandemic, and TikTok remained the most downloaded app in Q1 of 2021. As people seek...
Damage Control: How to Handle Negative Reviews and Turn Your Critics into Fans
Every entrepreneur will face a poor customer review at some point, whether the critique is fair or not. When it happens, it stings. You and your team work hard every day to ensure your customers get the best of your products and services. Yet, despite your best efforts, things are bound to go wrong sometimes....
5 Characteristics of Great Crisis Communications
Getting your crisis communications right is critical to both weathering the storm and coming out on the other side with loyal customers who are still standing by your side. Like any form of customer communication, there are many details to take into consideration, including what tone you use, your ability to connect with the customer...
Why Empathy Makes Your Customers Love You More
The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy among your workforce and parlay that mindset outward to customers, your company will thrive. Why? Because empathetic businesses better understand...
Tapping Into Empathy: Turn Your Everyday Insights Into the Next Big Thing [Book Excerpt]
The following is excerpted from "Hunch: Turn Your Everyday Insights into the Next Big Thing" by Bernadette Jiwa with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bernadette Jiwa, 2017. KeepCup Case Study By any standard, Abigail Forsyth was doing well. She’d done the sensible...
6 Soft Skills for Entrepreneurs: A Guide to Success
Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical knowledge), you also need soft skills. If you don't have these skills, you cannot successfully develop a business, work with...