empathy Archives

How Your Startup Can Implement Effective Diversity, Equity and Inclusion Practices

Much of the dialogue about diversity, equity and inclusion (DEI) plans in the media has been focused on established businesses that frankly have the ability to reengineer current strategies, integrate DEI communication into current communication...

byPhyllis Reagin

February 22, 2022

Leading with Authenticity: How to Become and Remain an Authentic Brand

The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique...

bySabrina Horn

June 22, 2021

How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users....

byAntoine Forest

May 6, 2021

Damage Control: How to Handle Negative Reviews and Turn Your Critics into Fans

Every entrepreneur will face a poor customer review at some point, whether the critique is fair or not. When it happens, it stings. You and your team work hard every day to ensure your customers...

byLesley Pyle

December 2, 2020

5 Characteristics of Great Crisis Communications

Getting your crisis communications right is critical to both weathering the storm and coming out on the other side with loyal customers who are still standing by your side. Like any form of customer communication,...

byJessica Thiefels

May 15, 2020

Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy...

byMaria Ross

November 19, 2019

Tapping Into Empathy: Turn Your Everyday Insights Into the Next Big Thing [Book Excerpt]

The following is excerpted from "Hunch: Turn Your Everyday Insights into the Next Big Thing" by Bernadette Jiwa with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byBernadette Jiwa

June 6, 2017

6 Soft Skills for Entrepreneurs: A Guide to Success

Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical...

byLaura Callisen

October 12, 2015