Browsing Tag

empathy

8 posts
diversity
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How Your Startup Can Implement Effective Diversity, Equity and Inclusion Practices

Much of the dialogue about diversity, equity and inclusion (DEI) plans in the media has been focused on established businesses that frankly have the ability to reengineer current strategies, integrate DEI communication into current communication plans, and leverage their organization’s leadership to focus and drive initiatives. Startups and entrepreneurial businesses, however, are most likely starting...
authentic brand
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Leading with Authenticity: How to Become and Remain an Authentic Brand

The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique relationship a person has with a company and what the company produces and sells. Successful brands create the feeling of...
tiktok
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How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users. Internet usage has spiked amid the pandemic, and TikTok remained the most downloaded app in Q1 of 2021. As people seek...
crisis communications
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5 Characteristics of Great Crisis Communications

Getting your crisis communications right is critical to both weathering the storm and coming out on the other side with loyal customers who are still standing by your side. Like any form of customer communication, there are many details to take into consideration, including what tone you use, your ability to connect with the customer...
empathy
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Why Empathy Makes Your Customers Love You More

The following is excerpted from The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success (A Playbook for Brands, Leaders, and Teams) by Maria Ross, 2019, Page Two When you encourage empathy among your workforce and parlay that mindset outward to customers, your company will thrive. Why? Because empathetic businesses better understand...
Skills
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6 Soft Skills for Entrepreneurs: A Guide to Success

Did you know that you can be one of the most brilliant minds in your field, but lack what it takes to become successful entrepreneurs? This is because in addition to needing hard skills (technical knowledge), you also need soft skills. If you don't have these skills, you cannot successfully develop a business, work with...