Browsing Tag

establishing trust

13 posts
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5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story, and the best entrepreneurs know how to weave storytelling into their brand narrative. Do you? StartupNation exclusive discounts and savings...
online course
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How Entrepreneurs Can Create a Successful Online Course or Program

It’s no secret that online learning is ridiculously popular. Even before COVID-19 forced many businesses and industries to pivot online (or shut their doors completely), the e-learning industry was booming. In 2019, the e-learning market hit a whopping $200 billion in revenue, and experts are projecting the online course industry to surpass $325 billion by...
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Why Your Startup Should Make Transparency a Priority

Transparency is an essential component of any successful business relationship. According to a survey by Label Insight, 94 percent of consumers surveyed are likely to be loyal to a brand that offers complete transparency. And of those surveyed, almost 75 percent of consumers say they would pay more for a product when the company offers...
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10 SEO Tips and Tactics to Improve Communication During COVID-19

We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in order to maintain streams of revenue. Whether your business falls under essential or non-essential, it's vital to keep the lines...
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3 Ways Stories Establish Trust, Truth and Loyalty in Business Today

As entrepreneurs and leaders, we talk a lot about the importance of communication. We've built up an arsenal of great tools that help us effectively reach our employees and customers, from company-wide emails that provide updates to employee offsites that provide an outlet for professional learning and team building. However, one critical tool continues to...
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How to Minimize Risk and Grow Your Business Responsibly

Being a business owner is one of the hardest, most stressful jobs, and every decision can feel like it’s “make it or break it” for the chance at success. The goal of nearly every startup is to expand its business to serve more people. The question, however, is what expansion strategy to pursue. Whether you’re...
social media
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5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale. According to research by Edelman, 39 percent of people are unlikely to build an emotional relationship...
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The Power of a Can-Do Attitude: Why Smart CEOs Always Say Yes

If you want to disrupt your industry, you need to adopt a mentality that distinguishes you from other leaders. When everyone else is saying no, you should always say yes. “Yes” seems like an innocuous word, but it’s one that many entrepreneurs and CEOs are so reluctant to say. “Yes” is a verbal agreement; one...
business development
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The 7 Elements of Business Development

Not all startups are based on a unique product or gizmo that would feel at home on the set of “Shark Tank.” In fact, most startups are purveyors of expert services and do not sell products at all. Think web designer, freelance editor, attorney or architect. Key to their success is finding and bringing on...
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4 Simple Tips to Successfully Scale Your Startup Globally

For many startups, conquering the domestic market (and indeed the local market) would be a prize enough. Yet others have broader ambitions, and see a place in the world for their idea. For those individuals, there is no time to waste in getting their product to market, and guiding their business to greater success, globally....