Browsing Tag
evergreen content
11 posts
16 Content Marketing Mistakes You May Be Making (and How to Avoid Them)
Having just embarked on your entrepreneurial journey, you’ve thrown yourself into content marketing. Everyone is telling you that it’s essential for building your audience and growing your business. But there’s so much work involved, and you’re barely keeping up. What’s worse is that you haven’t been seeing the results you were promised, and you’re starting...
Create Less Content, Repurpose More and Drive Serious Traffic to Your Lead Magnets in 4 Steps
In recent studies, 44 percent of marketers claimed that content production is one of their top challenges. And we get it. It takes a ton of time, resources and editing to create new content. Time that most entrepreneurs don’t have excess of when they’re busy starting and maintaining a new business. But, you know that...
How to Make the Most Out of Your Existing Content
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to cover them all. But, flash forward a few years, and you start to run out of steam on the content...
6 Essential Social Media Marketing Hacks to Grow Your Business
When it comes to running your startup, you need more than just the skill to sell your product or service. You need a strategy. While many resources will offer guidance, there is no “one-size-fits-all” guide. Running your business is often a process of trial and error, and the same goes for social media marketing. Social...
Social Media Shakeup: How 5 Marketers Are Standing Out in a Saturated Market
Marketing strategies evolve in different ways. For the past decade, social media has been dominating the marketing world as a prominent and effective way to showcase products and services to many audiences across virtually any startup industry. But as social platforms come and go, algorithms change, and users evolve their behavior and patterns on the...
9 Ways You Can Automate Social Media Marketing
Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
How to Craft a Winning Social Media Strategy on a Startup Budget
With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
DIY Infographics: The Ultimate Design Guide for Content Marketers
With the volume of digital content exploding, content marketers (and especially those at startups) need to work harder than ever to get their content noticed. Many are turning to custom visuals to augment their text-heavy blog and social media posts, and it’s no wonder why. According to a study by Buzzsumo, adding images to social...
3 Marketing Lessons My Company Blog Has Taught Me
Here is a sentence I never thought I’d write: I’ve been writing a small business blog for eight years! Having started my career path as a lawyer and then later transitioning into entrepreneurship and CEO of my own company, identifying as a blogger was a title I never imagined I’d have one day. This is...
5 Simple Ways to Repurpose Your Blog Content
Repurposing your blog content is valuable for three important reasons. It allows you to drive new traffic to old content, get the most of your efforts when it comes to boosting shares and lifetime value, and allows you to reach new audiences. You don’t need a lot of extra budget to repurpose blog posts, just...
6 Scarily Simple Content Marketing Ideas
Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas that will attract new leads and engage existing ones. Here, banish the demons and get some valuable strategies that will...