Browsing Tag

Google Adwords

102 posts
content
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The Great Content Battle: Search Engine Optimization vs. Creativity

Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
Werkheiser jewelers
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This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
Everything For Your Party
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How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, she took a risk and turned her 14 years of event-coordination experience into Everything For...
halloweencostumes.com
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How HalloweenCostumes.com Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
e-commerce
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3 Tactics to Drive E-Commerce Sales

My now eight-year-old business began with a simple phone call from a friend. He had a small company of his own, and he was struggling to find office space that would suit his needs. He called me because I had previously worked in commercial real estate, and he hoped that I’d know of a company...
Harry Barker
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Harry Barker Shares its Secret to Double-Digit Annual Growth

New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director, Sarah Lovingood, says. “She started caring for her neighbor’s dogs while they were away and noticed their old, tattered dog...
summer slump
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5 Productivity Tips to Prepare for a Summer Slump

If you stop to think about it, is your business cyclical? Do you have some months or times of year where business is booming, and others where it all but grinds to a halt? For many entrepreneurs (myself included), summer is often that slow period. It can be frustrating, both financially and mentally, to have...
Xenith
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How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
urbanstems
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UrbanStems Delivers Fresher Flowers and Better Customer Experience

Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity...
validate
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How to Validate Your Business Idea

In my last post, I talked about how you can generate business ideas. Now, I would like to share some methods on how you can validate your ideas to see which ones you should pursue as a business. In my experience, most businesses don’t fail because they are undercapitalized, but because not enough research, testing...
pay-per-click
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An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing

Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
pay-per-click
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How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing allows you to measure and track return on investment (ROI), regularly test the market you are competing in and drive...
website
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5 Tips for Getting Your Startup’s New Website Noticed

For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
e-commerce
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7 Key Terms to Understand Before Starting an E-Commerce Business

E-commerce is big—much bigger than you might think. According to a survey from Pew Research, 79 percent of Americans have made an online purchase, and those numbers are even higher among younger demographics. Because of this, it should hardly be surprising that more and more entrepreneurs are looking to enter the B2C e-commerce world and...
Kickstarter
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5 Ways That a Kickstarter Campaign Can Launch You Into Retail

Seven months. That's how long it took from the day our Kickstarter campaign ended until we were delivering a purchase order to Toys R Us. And soon after came Bed Bath & Beyond, Hobby Lobby and Michaels, distributing our invention called Walkie Chalk, a standup sidewalk chalk holder that allows you to “Stand Up and...
Wisconsin Cheese Mart
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Wisconsin Cheese Mart Achieves Double-Digit Annual Growth with Online Sales

Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during...
Combat Flip Flops
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Veteran Owned and Operated Combat Flip Flops Funds Education, Provides Jobs

As U.S. Army Rangers with several Afghanistan tours behind them, Matthew Griffin and Donald Lee witnessed firsthand the devastations of war. “We saw that lack of education and employment was the main driver of negative effects in these war-torn areas,” Matt said. “These countries were filled with hard-working, creative people who wanted jobs, not handouts.”...