Browsing Tag

grow repeat business

11 posts
customer service
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How to Create Consistency in Your Customer Service

Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how you can inspire them to purchase again, you’ll constantly be stumbling around in the dark, searching in vain for growth...
client retention
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The Dos and Don’ts of Client Retention

One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
year of the customer
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It’s Not Too Late to Make This the Year of the Customer

This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing their products and services. Recently, I bought a small gift for my daughter that ended up deteriorating within a few...
return policy
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The Basics of Creating a Useful Return Policy for E-Commerce Growth

If you run an e-commerce business, know that your return policy tells customers how much you’re willing to work with them if something goes wrong. Policies build trust and help people know they’ll be taken care of, or if their frustrations are going to be ignored. Return policies tell customers how much you value them...
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Why Sustainability Matters in Business

As you’re building your business, you’ll find yourself juggling many essential tasks. Product design, website management, bookkeeping, marketing and more may initially come to mind as crucial components to starting a business. There's also no better time to weave sustainability into your business than when you’re getting started. Going green is more than just a...
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Weighing the Pros and Cons: Should You Sell Your Products on Amazon?

If you run an e-commerce business, you know how challenging it can be to consistently attract new customers, in addition to getting repeat buyers. Even if you currently sell products on your own website or a marketplace like Etsy, you might be considering also selling on Amazon. But you’ve heard negative things about Amazon. You...
subscription service
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4 Powerful Reasons Why You Should Offer a Subscription Service

Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering and a strong team to help you hit the market hard. And while advancements in tech and marketing tools have been made, they’ve also created a more competitive landscape in almost every industry. The same advancements have...
cash perks
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Give Money to Make Money: How to Encourage Repeat Business with Cash Perks

Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend more than enough to make the gift card redemption profitable for the business, even though they are giving away money...
customer success
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Why Focusing on Customer Success Will Pay Off in the Long Run

Focusing on customer success is a good way to make sure your business thrives. While getting new customers also generates revenue, being aware of your current clients’ goals and working with them to achieve them is more worthwhile in the long run. Oftentimes, companies don’t remember this and prioritize their own success, forgetting why they...
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What Airbnb, Uber and Etsy Can Teach You About Acquiring Your First Thousand Customers

The following is excerpted from "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" Copyright © 2019 by Thales S. Teixeira. Published by Currency, an imprint of Penguin Random House LLC. Let’s consider how Airbnb acquired its first one thousand customers. In 2008, three friends—Brian Chesky, Joe Gebbia, and Nathan Blecharczyk—were living in San Francisco...