Browsing Tag

inbound marketing

10 posts
artificial intelligence
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3 Ways Artificial Intelligence Can Help Inbound Marketing

Today, inbound marketing is inescapable for any startup that wants to be successful online. Not surprisingly, a survey done by Statista found that content marketing was believed to be the most effective digital marketing technique according to marketers — followed by marketing automation, big data, and artificial intelligence (AI). The one downside of inbound marketing...
inbound marketing
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How Social Media Can Supercharge Your Inbound Marketing

Modern marketers are inundated with claims that social media platforms hold the key to their financial success. Some, however, are left unaware of how to actually go about tapping into these platforms in order to earn an extra buck. While it’s certainly true that social media platforms contain a plethora of marketing opportunities ripe for...
inbound marketing
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How to Create an Effective Inbound Marketing Path From the Start

At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising shoved in front of customers’ faces. You probably understand this as an entrepreneur, but execution is much easier said than...
marketing millennials
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8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
account-based marketing
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The Startup Playbook for Account-Based Marketing

For years, inbound marketing has been the go-to marketing strategy for budding businesses wanting to drive results. The playbook was simple: Create content and cast a wide net in hopes of driving traffic and loading up sales funnels. The more traffic you could attract, the better your chances of finding the keepers, even if you...
SEO
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3 Metrics to Forecast (and Boost) Your SEO Revenue

Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies like SEO have become more important than ever, it has become increasingly difficult for companies to forecast with accuracy. Sixty one percent of companies listed growing their organic SEO presence as their most important inbound marketing priority...
digital marketing
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Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018

As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
SEO
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SEO Tips Entrepreneurs Need to Know to Grow Their Business

Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow growth and can’t secure later-stage funding. Increasingly, however, as search engine marketing and the need to be found online becomes a higher priority, many startups fail because their websites aren’t effectively optimized through search engine optimization (SEO)....
Personal branding
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4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...
Top digital marketing tools of 2016
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Year in Review: The Top Digital Marketing Tools of 2016

In today’s digital landscape, the term “digital marketing” covers such a wide variety of skills and information that it may seem impossible for a marketing manager in a startup or small business to succeed in this field. There are fantastic resources for marketing professionals to help grow a business and it is always important to...