Browsing Tag
instagram stories
12 posts
How to Use Analytics to Measure Your Instagram Story Results
Instagram Stories are a continually growing and popular part of Instagram. With 500 million daily active users on the platform, brands of all sizes are beginning to see the benefit of using Instagram Stories to reach their audience. But after you’ve posted your Instagram Story, how do you measure the results, and more importantly, how do...
4 Factors to Consider When Choosing Between TV and Online Video Ads
Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to do it: TV. Today, advertisers not only have the internet, but they also have a series of social media platforms...
8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company
If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most. Understand the platforms There’s definitely a science to social media. Consider what each platform can do for you and...
7 Social Media Trends Your Startup Can Implement This Week for Greater Impact
Social media is a land of many opportunities for startups. Since today’s consumers and business buyers use social channels to find companies they can trust, social media is an ideal way to find and engage with prospects and customers. Successful startups are using social media to not only reach more people, but also to create...
StartupNation Originals: A Drink With Hillary Sawchuk
If you could have a drink with anyone, who would it be? In her web series, A Drink With, Hillary Sawchuk sits down with today's most interesting and influential industry leaders, entrepreneurs, celebrities and artists in order to learn their stories. As founder, producer and host of the show, Sawchuk has interviewed the likes of...
Make the Most of Your Content Through Social Media Channels
Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora of other avenues that continuously propel our content efforts forward in unique and innovative ways. If you are searching for...
3 Ways to Engage Your Audience Using Instagram Stories
When I first started writing this piece, I considered taking it from a “how to” approach for making successful Instagram Stories. Then, I realized that all of this information is readily available on Instagram's Help page. Regurgitating it in a blog post, which has been done before, may not be as valuable as thinking about the...
4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed
If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by...
A Small Business Guide to Instagram Stories
Instagram Stories are a cheap and accessible way to connect with your followers and build your brand identity. An Instagram Story is a short clip, no longer than 15 seconds, featuring photos, video or a mix of both which disappears after 24 hours. With 250 million daily users, it has rapidly become the go-to source...
3 Reasons Why Facebook Live is Essential for Entrepreneurs
In 2016, Socialbakers reported that the usage of Facebook Live had been steadily increasing for the better part of the year across pages. Celebrity and company pages have enjoyed an increase of 8 percent and 10 percent, respectively, with media and brands choosing to use Facebook Live over other live streaming apps like Periscope. If...
5 Video Marketing Trends Every Small Business Should Try
The importance of video marketing has been steadily growing as the popularity of YouTube, Snapchat and other video-focused platforms surface. Marketers have found that video is engaging (65 percent of viewers watch more than three-quarters of a video) and can be used across all social platforms to boost impressions, likes and more. The best part...
Instagram Stories: The Marketing Tool Your Startup Needs
You’ve likely heard a lot about Instagram Stories, but what exactly is the fuss about it? Are you interested in learning how to use these Stories as a digital marketing tool for your startup? In this article, we will cover the main features of Instagram Stories and how some brands have been using the feature in...