Marketing Archives

Let ‘em Know. How Niche Startups Find Value in Press Releases.

Press releases are the best way to announce a new product launch, a product feature, a fundraising campaign or a change in the company’s vision. They are also an effective medium to reach out to...

byHazel Raoult

December 13, 2022

5 Tips to Help Grow Your Business with Local Partnerships

Supporting local small businesses isn’t just up to the customers. While Small Business Saturday, Black Friday, and Cyber Monday are all great opportunities for local businesses and customers to come together to support the community,...

byRapid Finance

November 28, 2022

7 Marketing Trends Startups Should Keep Their Eye on in 2023

So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....

byJohn Rampton

November 21, 2022

How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...

byShay Berman

October 13, 2022

From 0 to 60 M.P.H.: How to Launch Your Brand Quickly and Effectively

One of the most challenging parts of starting a new business is building a brand. With so many hurdles and a to-do list a mile long, business owners need ways to save their valuable time...

byMeg Mothershed

September 26, 2022

How Small Businesses Can Navigate the Elimination of Third-Party Cookies

Businesses need customers to stay competitive. To get those customers, most companies engage in digital marketing. However, one major type of digital marketing tool looks like it’s going away—the third-party cookie. And marketers who rely...

byJohn Rampton

August 24, 2022

Viral Marketing: A Double-Edged Sword for Startups

Marketing and growing your brand are two of the biggest challenges when running a startup. In the earliest stages of your company, you don’t have a lot of money, can barely say you have a...

byNahla Davies

August 5, 2022

Bespoke Marketing: A Tailored Approach for Startups

You probably get tired of having to answer the same questions over and over. After all, our lives seem to be an endless cycle of repeat questions. What is your social security number? When was...

byLiz Papagni

June 6, 2022

Lean in to These 6 Timeless Tips for Marketing Success

If the last two years have taught small businesses anything, it’s that adaptability needs to be a top priority. Despite the many ways SMBs have had to change the ways they do business over the...

byDave Charest

February 8, 2022

SEM vs. SEO: What’s the Difference and Why Does It Matter?

This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some...

byEli Schwartz

February 1, 2022

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more: ...

byStartupNation

January 25, 2022

5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an...

bySam Richards

January 25, 2022

Content Marketing in the Metaverse: Grow Your Audience With 3D, VR, and More

As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. Between managing finances, operations, and marketing, it can be hard to find time for everything....

byJordan Bishop

January 24, 2022

StartupNation Radio with Shay Berman on Building a Business From Scratch

On this week’s episode of StartupNation Radio, Jeff Sloan talks with Digital Resource’s Shay Berman about how he built his company from the ground up and the importance of hiring the right people. Tune in...

byStartupNation

January 22, 2022

How to Track Your Marketing Efforts

There’s this saying that goes, “You can’t manage what you don’t measure,” and this especially holds true to your marketing efforts. Failing to track and assess your efforts will only lead you to waste your...

byShay Berman

January 12, 2022

10 Marketing Tips to Help You Thrive as a Solopreneur

If you’re feeling alone trying to create a one-person work environment, rest assured there are others like you out there. Out of the 30 million American small business owners, 81% are solopreneurs! This term includes...

byAmy John

January 7, 2022

Add These Trends to Your Marketing Plan This Year

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the...

byShay Berman

December 29, 2021

Automate Your Marketing Process With These 12 Easy-to-Use Tools

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has...

byShelly Solis

December 22, 2021

How to Successfully Launch Your First Business Product

You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your...

byDevin Partida

December 22, 2021