Browsing Tag

pay per click

9 posts
pay-per-click
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An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing

Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
pay-per-click
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How to Use Pay-Per-Click to Help Grow Your Startup

You just launched a startup company, and there are countless things you have on your “to do” list. One of the first things you should establish is PPC marketing. PPC, also known as pay-per-click, marketing allows you to measure and track return on investment (ROI), regularly test the market you are competing in and drive...
e-commerce
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7 Key Terms to Understand Before Starting an E-Commerce Business

E-commerce is big—much bigger than you might think. According to a survey from Pew Research, 79 percent of Americans have made an online purchase, and those numbers are even higher among younger demographics. Because of this, it should hardly be surprising that more and more entrepreneurs are looking to enter the B2C e-commerce world and...
SEO
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SEO Tips Entrepreneurs Need to Know to Grow Their Business

Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow growth and can’t secure later-stage funding. Increasingly, however, as search engine marketing and the need to be found online becomes a higher priority, many startups fail because their websites aren’t effectively optimized through search engine optimization (SEO)....
e-commerce
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The 10-Day Plan for Launching an E-Commerce Startup

Successfully growing an e-commerce business requires careful consideration and due diligence. There’s obviously a lot of work that goes into planning and formulating an e-commerce business, but the real hustle comes when you’re ready to launch and start selling. The most important work comes between the time it takes you to buy a domain and...
PPC
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5 Ways to Build Your Startup with Pay-Per-Click (PPC)

With so many online marketing techniques available, it’s difficult to know where to start when you launch a business. However, there are many good reasons why pay-per-click (or PPC) should be at the top of the list. Five ways you can use a PPC campaign to boost your startup: Get onto the first page of...
marketing strategy
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5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach...
digital marketing
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Digital Marketing: How to Maximize and Optimize with SEO

The Importance of SEO and Digital Marketing for Startups Learning to maximize the potential of internet commerce is to your benefit, especially as a start-up company. Optimizing your website in a way that will get it noticed by your potential customers is crucial.  PPC management, SEO marketing, Social Media, and email marketing are some of...
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Direct Mail “and/or” Google Adwords?

Comparing Direct Mail and Google Adwords On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing.  Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar....