Browsing Tag

relationship with the customer

7 posts
Customer Service
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The Importance of Exceptional Customer Service

3 Reasons Why Outstanding Customer Service Builds a Successful Business Everyone knows that “the customer is always right,” but what some business owners fail to realize is that this phrase holds a fundamental truth. In...
Holiday Season
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Customers are for Life and Not Just for Christmas

Customers: Treat 'em right year around to keep them coming back! Let's face it: we are wrapped-up in the mist of winter. As our advent calendars rattle with half-filled chocolate, our stockings above the fireplace...
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Customer Intimacy

I've mentioned that PFL's business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when...