Browsing Tag


11 posts
shopping cart abandonment
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5 Reasons for Shopping Cart Abandonment (and How to Reduce it)

Online shopping has been a convenient commerce alternative for a little over the past two decades, and as many retailers in the past months have had to temporarily close their stores due to COVID-19, the investment retailers have put into their e-commerce operations stands to pay off. For those startup retailers hoping to boost their...
online store
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10 Tips to Optimize Your Online Store for More Leads and Sales

We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking for more convenience and better options during the COVID-19 crisis. Even Statista predicts that the e-commerce industry is set to become a $4.2 trillion industry by the end of 2020. It's not enough to simply have an...
email marketing
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5 Inventive Ways to Use Email Marketing to Boost Your ROI

If you’ve ever dipped your toes into the world of email marketing, you know that it’s often touted as having the best return on investment of any initiative you can take to boost leads and sales for your business.  But if you’re not a marketing expert yourself (maybe you’re a small business owner trying to...
content marketing
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The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and brands reach their audience. The prospect of a shifting landscape can be scary, but with the right understanding of coming...
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5 Ways to Build Your Startup with Pay-Per-Click (PPC)

With so many online marketing techniques available, it’s difficult to know where to start when you launch a business. However, there are many good reasons why pay-per-click (or PPC) should be at the top of the list. Five ways you can use a PPC campaign to boost your startup: Get onto the first page of...
lead quality
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How to Build a Sales Lead Funnel

Build Your Sales Funnel As marketers, most of us spend a lot of time worrying about of the "front end" of our marketing efforts. Advertising campaigns, direct mail campaigns, email campaigns, search campaigns, PR campaigns, content marketing campaigns, trade show campaigns, etc. These are all important parts of your marketing and well worth your time...
Business Goals | Marketing Goals
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Preparing Your Startup for a Shift in Audience

How to Prepare Your Startup for a Shift in Audience When you started your business, you entered the marketplace ready to solve a specific problem for your audience. It’s the whole point of any business, really — to provide a solution to a specific customer’s problem. Unfortunately, startups sometimes struggle with this definition and try...
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3 tools to help protect your brand while retargeting

Protect your brand while retargeting. It is possible for almost anyone to undertake some basic retargeting, protect and get positive results. However, some methods are easier than others. The ‘easy’ method often results in damage to brand image as users feel hounded by seeing ads too often and for products that they have already purchased....