3 Business Owners Killing it on LinkedIn (and How You Can, Too)
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in…
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social media
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How Business Consulting Can Prepare You for Entrepreneurship
While not all consultants are entrepreneurs, you can become an expert in your field by learning to hone…
The Benefits of Doing a Social Audit
For millions, social media is little more than a place to post the latest selfies and food pics,…
3 Effective Revenue Strategies to Use When Starting a Business
LinkedIn cofounder Reid Hoffman once said that starting a company is like jumping off a cliff and assembling…
WJR Business Beat: BeReal Social Media App Should Be on Your Radar (Episode 431)
On today’s Business Beat, Jeff details why small businesses must check out BeReal, an app that taps into…
WJR Business Beat: Which State Is Most Obsessed With Social Media? (Episode 414)
In today’s Business Beat, Jeff Sloan offers details of a Hennessy Digital study on America’s obsession with social…
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem…
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social…
5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup’s blog and website, you’re not…
10 Ways to Boost Your Startup’s Customer Acquisition
Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an…
Take the Time to Avoid These Costly, Common Social Media Mistakes
Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to…
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social…
5 Actionable Goals for Your Startup to Set and Achieve
Some of the best and most inventive ideas have been born out of adverse circumstances. So, even if…
Why Your Startup Needs an Active Social Media Presence
The last several years have changed marketing as we know it. Technology is rapidly changing, and it has…
9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue
When you’re first starting out and trying to spread the word about your product or service, social media…
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom,…
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new…
Social Media Marketing: How It Could Hurt Your Business
The following is excerpted from “Lies, Damn Lies, and Marketing: Separate Fact From Fiction and Drive Growth” by Atul…
Facebook and the Reality of Privacy on Social Media
Originally published April 13, 2018. Social media forever changed the manner in which people interact with the world…
4 Painless Ways to Secure Your Facebook Business Page
Originally published in 2018. Facebook is scrambling to recover after its most recent security breach, which put an…