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6 posts
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Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in building sustainable brands. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here The market for ethical...
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How Personalization Can Help You Stay Ahead of the Curve

The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers. Far too often, leaders focus on technology as the driving force of business disruption, but the truth is that new...
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How Partnerships Can Elevate Your Startup’s Brand

When your brand is in the startup phase, one of the biggest challenges is growing your audience, let alone doing so cost-effectively. Traditional paid channels like social media and marketing campaigns require significant purse strings, and the ROI is far from guaranteed. But through partnerships, two brands can come together to grow their audiences in...
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5 Marketing Efforts You Need to Implement to Remain Competitive

With a never-ending flow of new marketing ideas and innovations, it’s easy to jump on a trend too quickly without taking the right steps for proper execution. Marketing success in the new year is all about thinking differently to make your efforts smarter, faster, more nimble and relevant. With this in mind, consider taking a...
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Seasonal Branding: How It Can Increase Sales

I received this post about seasonal branding in an email the other day and I liked it so much I thought I would share it with you.  Question:  Do you do any seasonal branding? If so, leave a comment at the bottom of this post along with a link to your website.  Would love to...
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Espresso Shot Insight: Resist the pressure to grow too fast

Lots of the big boys, are big boys for a reason – they grew fast. Before there was a Starbucks on every corner, there was a McDonalds. One can argue that the former has a markedly more positive impact on property values, but both companies made the decision to go public. I’m not making a...