Browsing Tag

transparency

12 posts
remote team
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How to Create a Culture of Integrity with a Remote Team

Today, nearly 50 percent of the American workforce does their job from outside the office. It’s a trend that’s mostly positive: those who work remotely report higher job satisfaction, less stress and better work-life balance. According to numerous studies, they’re also more productive. However, there’s one element of business that remote work makes more difficult,...
storytelling
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5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story, and the best entrepreneurs know how to weave storytelling into their brand narrative. Do you? StartupNation exclusive discounts and savings...
e-commerce marketing
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Fresh E-Commerce Marketing Tactics to Try

Today’s savvy e-commerce companies are putting their Q3 and Q4 marketing and inventory management strategies into place right now. With the disruptions 2020 saw, it’s never too early to start planning for the latter part of the year, the e-commerce marketing that drives it and the order fulfillment that keeps people coming back. We've put...
storytelling
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3 Steps for Marketing Your Side Hustle Through Storytelling

According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to be a success. Cue marketing. Marketing your side hustle can help you attract new business. It can even help make...
business partner
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Starting a Business with a Partner? Here’s What You Need to Know

Opportunities to start a business can happen at any time, even during a pandemic. Amid COVID-19, many individuals spent their time in quarantine practicing a side hobby or developing a new offering that meets the needs of their target audience. As more people lean into entrepreneurship, some have decided not to go it alone. Instead,...
voice
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How to Magnetize Your Messaging with a Unique Brand Voice

Since starting my company, Shaboo Prints, I have never been more fulfilled. Like most business owners, it is an extension of who I am; it’s my freedom of expression. And I continue to be amazed at how each day brings new opportunities for me to strengthen my voice. My business is the magic bean that...
crisis communications
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5 Characteristics of Great Crisis Communications

Getting your crisis communications right is critical to both weathering the storm and coming out on the other side with loyal customers who are still standing by your side. Like any form of customer communication, there are many details to take into consideration, including what tone you use, your ability to connect with the customer...
authenticity
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Moving Beyond Authenticity: The Next Step in Social Media Marketing

“Authenticity, for me, is doing what you promise, not ‘being who you are.’ It’s not, ‘say whatever is on your mind,’ either. Instead, I define it as, 'consistent emotional labor.'” - Seth Godin Authenticity has become a buzzword in modern social media marketing, and for good reason. The marketing culture we are moving out of...
transparency
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Why Transparency Should Be a Key Pillar of Your Business Strategy

As entrepreneurs, we all love a good challenge. If we didn’t, we wouldn’t bother trying to start a business in the first place. But starting a business is one thing, and bootstrapping one is another; especially when competing against corporations with multi-million dollar budgets. While it may be a daunting challenge, it’s not an impossible one. In fact,...
generation z
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How to Prepare Your Startup for Marketing to Generation Z

Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and tablet all at the same time? Don’t ask me how, but for Generation Z, it only takes two. That’s right. Gen Zers, born between 1995 and 2014, typically have their eyes on five screens at once. As...