DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all...
Browsing Tag
USP
11 posts
3 Crucial Steps to Fail proof Your New Business Idea
Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your...
5 Productivity Tips for Entrepreneurial Success
Most entrepreneurs want and need things to happen now. Whether you started your own company, are employed as a hired gun to run a company or serve as the CEO of a private or public company, human...
Tips for Startup Success for First-Time Entrepreneurs
If you’re planning on launching a startup, it’s important to realize that while you may have a wonderful idea for a business, success also hinges on executing that idea in the right way. While many...
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1 Conclusion
Your UVP and Marketing Magic - The Conclusion of Tip #1 Welcome back to the blog series, "Change Your Message," and the conclusion of Tip #1: Pinpoint Your Unique “-EST”-ness, "From to EST UVP in...
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1
Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part...
Change Your Message: Creating a UVP to Make Marketing Magic – Part 4
Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness....
Change Your Message: Creating a UVP to Make Marketing Magic – Part 3
Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your...
Change Your Message: Creating a UVP to Make Marketing Magic – Part 2
One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the...
Change Your Message: Creating a UVP to Make Marketing Magic– Part 1
Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise”...
What’s Your Unique Selling Point?
Let me start by asking you a question: “Why should I buy what you sell, from you, when I can buy it from one of your competitors? What is your unique selling point? ” Yes...