Browsing Tag

USP

11 posts
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
Fail proof
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3 Crucial Steps to Fail proof Your New Business Idea

Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your personal or professional life. However, you can mitigate it significantly by having a solid game plan in place. You need...
Productivity tips
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5 Productivity Tips for Entrepreneurial Success

Most entrepreneurs want and need things to happen now. Whether you started your own company, are employed as a hired gun to run a company or serve as the CEO of a private or public company, human beings want to be productive. Having a productive day feels good. Productivity equals results and in the business context, should...
Startup success
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Tips for Startup Success for First-Time Entrepreneurs

If you’re planning on launching a startup, it’s important to realize that while you may have a wonderful idea for a business, success also hinges on executing that idea in the right way. While many entrepreneurs learn a lot as they go, you’ll be much better prepared if you go about the process carefully and strategically as...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1

Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part of Tip #1 click here). What’s Your –EST? Defining that special something that you are especially good at, the core...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 4

Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness. Tip 1: Pinpoint Your Unique “-EST”-ness Differentiate or die. It may sound overly dramatic but it is, in fact, that...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 3

Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your product, service or cause?" Well. . . Second Verse, Same as The First? Almost everything that people need already exists...and,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 2

One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the delivery method for getting it out there. I’ll go into the countless forms of available media, advertising, and sales opportunities...
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Change Your Message: Creating a UVP to Make Marketing Magic– Part 1

Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise” out there in the marketplace and, in order to overcome the clamor, you really have to stand out. But changing...
unique selling point
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What’s Your Unique Selling Point?

Let me start by asking you a question: “Why should I buy what you sell, from you, when I can buy it from one of your competitors? What is your unique selling point? ” Yes this question sounds a little harsh, but it runs through the head of every potential customer who is about to...