Browsing Tag
USP
11 posts
DIY Public Relations: How to Be Your Own Biggest Advocate
Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all...
August 22, 2019
3 Crucial Steps to Fail proof Your New Business Idea
Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your...
April 11, 2017
5 Productivity Tips for Entrepreneurial Success
Most entrepreneurs want and need things to happen now. Whether you started your own company, are employed as a hired gun to run a company or serve as the CEO of a private or public company, human...
December 10, 2016
Tips for Startup Success for First-Time Entrepreneurs
If you’re planning on launching a startup, it’s important to realize that while you may have a wonderful idea for a business, success also hinges on executing that idea in the right way. While many...
November 13, 2016
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1 Conclusion
Your UVP and Marketing Magic - The Conclusion of Tip #1 Welcome back to the blog series, "Change Your Message," and the conclusion of Tip #1: Pinpoint Your Unique “-EST”-ness, "From to EST UVP in...
January 12, 2015
Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1
Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part...
January 12, 2015
Change Your Message: Creating a UVP to Make Marketing Magic – Part 4
Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness....
January 9, 2015
Change Your Message: Creating a UVP to Make Marketing Magic – Part 3
Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your...
January 8, 2015
Change Your Message: Creating a UVP to Make Marketing Magic – Part 2
One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the...
January 7, 2015
Change Your Message: Creating a UVP to Make Marketing Magic– Part 1
Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise”...
January 6, 2015
What’s Your Unique Selling Point?
Let me start by asking you a question: “Why should I buy what you sell, from you, when I can buy it from one of your competitors? What is your unique selling point? ” Yes...
December 17, 2009