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11 posts
Fail proof
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3 Crucial Steps to Fail proof Your New Business Idea

Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your...
unique selling point
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What’s Your Unique Selling Point?

Let me start by asking you a question: “Why should I buy what you sell, from you, when I can buy it from one of your competitors? What is your unique selling point? ” Yes...