Understanding Can-Spam & Relevant Legislation
In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume…
The Deliverability Challenge
Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge…
4 tips to an effective sign-up form
Last time I talked about some ways to build a large and valuable contact list. I talked about…
More methods for building a large contact list
Last time I talked about how to build a contact list by networking at trade shows. Today I…
Networking at Trade Shows
Last time I talked about growing a contact list by networking. Over the next few posts I'll talk…
Networking a Large Contact List
For many marketers the gold is in the list. Building a large and effective contact list is one…
Targeting a portion of your audience with segmentation
Last time I talked about personalizing your messages. Using your email program’s mail-merge features can help you establish…
Personalizing your messages
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can…
Balancing the frequency of your message broadcasts
When you send messages for a marketing campaign, you have to balance your message frequency. It’s a fine…
Timing is Everything
So your customers log into their in-box. They don’t see your message; it’s lodged between two other emails…
HTML, plain-text or both? How to Improve Your Emails
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was…
Maximizing the power of your subject lines
Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the…
Establishing a recognizable identity with your customers
For most people, the majority of emails we receive are junk. As a result, we’ve developed an unconscious…
Five steps to a successful permission-based email campaign
Last time, I talked about spam and how to avoid falling into the bulk folder. The trick is…
The Value of Permission Based Marketing
In my last post, I talked about how we, as marketers, have to provide value with our messages.…
The Axiom of Value
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the…
Email marketing tips 1-5
Here are email marketing tips 1-5 for this week: #5 Be consistent with your sending frequency. Pick a…
The Top Ten Email Marketing Tips
Let’s begin with the most important information first. Here is a Top 10 Countdown on the important tips…