Get Lucky with Targeted PR and SEO

Latest posts by Melanie Rembrandt (see all)

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business.

How lucky are you when it comes to publicity placements in major media venues?

Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of your control like space, advertising preferences, deadlines, breaking news, etc.

But the good news is that you can significantly increase your chances of getting some good press by working a little harder.

For example, if you write a press release and just send it out to the masses, stop! You’ll get much better coverage if you target your message and pitch a specific story to a specific media member.

And the same goes for your website. When was the last time you updated the copy on your site? If it’s static, visitors won’t know you “are home.” They’ll leave and go to a more dynamic website.

And if you aren’t including search engine optimization (SEO) keywords and tags, you are missing out on some new sales. Basically, if you don’t have keywords in your copy, how are new customers going to find you online? 

Now, these activities take some extra time and effort, but they can be very cost-effective in boosting sales…fast. Try it, and let me know what happens.

You just might have the ‘Luck ‘O the Irish’ on your side and score a feature story in a major publication or get a bunch of new customers!

And as always, if you need help boosting sales, awareness and credibility with SEO copywriting and public relations, please let me know here or at I’m here to help! Happy St. Patrick’s Day!

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