Get Lucky with Targeted PR and SEO
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business.
How lucky are you when it comes to publicity placements in major media venues?
Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of your control like space, advertising preferences, deadlines, breaking news, etc.
But the good news is that you can significantly increase your chances of getting some good press by working a little harder.
For example, if you write a press release and just send it out to the masses, stop! You’ll get much better coverage if you target your message and pitch a specific story to a specific media member.
And the same goes for your website. When was the last time you updated the copy on your site? If it’s static, visitors won’t know you “are home.” They’ll leave and go to a more dynamic website.
And if you aren’t including search engine optimization (SEO) keywords and tags, you are missing out on some new sales. Basically, if you don’t have keywords in your copy, how are new customers going to find you online?
Now, these activities take some extra time and effort, but they can be very cost-effective in boosting sales…fast. Try it, and let me know what happens.
You just might have the ‘Luck ‘O the Irish’ on your side and score a feature story in a major publication or get a bunch of new customers!
And as always, if you need help boosting sales, awareness and credibility with SEO copywriting and public relations, please let me know here or at www.rembrandtwrites.com. I’m here to help! Happy St. Patrick’s Day!