The Hymn Project Finds a Niche with Piano Hymns-Part Two

Latest posts by Melanie Rembrandt (see all)

On Tuesday, we heard from Tasha Golden of “The Hymn Project,” www.thehymnprojectCDs.com. Here are more treat tips from Tasha on starting a business in a unique, niche:Tasha Golden of www.thehymnprojectCDs.com

What techniques have worked the best in bringing in new sales? Why do you think that is?

Most of our sales have come from our online accessibility; most of our customers find us through simple, Internet searches when they’re looking for a resource like ours.  A nearly equal number come from simple word-of-mouth: one satisfied customer to the next. 

This is likely because many of those who need this product can immediately recognize its value to them.  If they need it, they’re already looking for it.On the other hand, word-of-mouth can function from the opposite angle:  A lot of people who would use The Hymn Project simply haven’t thought to look for it.�
For instance, we’ve had several elderly customers who simply longed to hear some hymns they remember from childhood…so they were delighted to find out from friends (or their children) that something like “The Hymn Project” was available. 

In addition, there are a lot of small churches and military chaplains that haven’t considered singing to CDs.  If they hear of this as a possible solution, especially from a friend or colleague, they may jump on it. www.thehymnprojectCDs.com

What one thing would you advise new entrepreneurs to be aware of when starting a new business today?

I would simply caution against independence and isolation.  Talk to other entrepreneurs, and get lots of advice; it’s the best guardian against naivete! 

While we knew we had a great idea, none of us had started a business before, and we had very naive ideas about how much money we needed to get started and how quickly we could pay our investors back. We’ve since made it a practice to seek advice constantly. 

No matter what you’re doing, you can benefit from talking with a businessperson who’s been through the ropes: Someone who can offer advice and help you know what to expect.  If you don’t know already know someone, organizations like SCORE provide a wealth of knowledge to entrepreneurs through FREE one-on-one consultations with older, successful businesspeople.  So don’t be afraid to ask questions; you’re not expected to know everything — Even if it IS your business.

Great advice Tasha! Thanks, and we wish you all the best with “The Hymn Project.”

To find out more about Tasha and “The Hymn Project,” visit www.thehymnprojectCDs.com.

And if you have comments, questions or suggestions about your publicity activites and SEO copywriting, please let me know here or at www.rembrandtwrites.com. I’d love to hear from you! Thanks!

Total
0
Shares
Previous Article
HireAHelper

Tax Planning for Home Businesses

Next Article

What Makes Videos Viral?

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...