5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used…
Browsing Tag
Advertising and PR
85 posts
Use This Ultimate Growth Strategy to Get Your First 100,000 App Users
Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get…
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from “Brag Better: Master the Art of Fearless Self-Promotion“ by Meredith Fineman, in agreement…
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in…
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business adviser and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen…
10 Ways to Create a Successful Business Pitch
Recently, the term “business pitch” has become as popular as the term “startup.” A pitch is essentially a…
5 Reasons Why Startups Need to Create a Crisis Communications Plan Now
A crisis can happen to any business at any time. While planning for a crisis may seem quite…
3 Unexpected Sources of Publicity for Your Startup
As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming…
WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)
On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase…
Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your…
Use These 3 Media Coverage Tactics to Promote Your New Company and Boost Sales
You’ve worked hard to set up your new company. You came up with an idea, gave it a…
The 4 Key Steps to TikTok Success for Startup Brands
With over 680 million active users worldwide, TikTok has become a force to be reckoned with. It’s offered…
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free…
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part…
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for…
WJR Business Beat with Jeff Sloan: Study Shows That Small Businesses Are Making Bold Moves to Stay Relevant (Episode 209)
On this morning’s Business Beat, Jeff shares findings from a recent Borrell Associates study, indicating that small businesses…
WJR Business Beat with Jeff Sloan: Study Shows Gains in Local Ad Sales for 2021 (Episode 198)
We’ve long been advocating for entrepreneurs to start an online business, and now it’s time to take your…
WJR Business Beat with Jeff Sloan: Google, Facebook and Amazon Attract Majority of All U.S. Ad Spend Last Year (Episode 196)
According to a provisional GroupM analysis just published by the Wall Street Journal, Google, Facebook and Amazon attracted…
How to Build a Press Kit for Your Startup
If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press…