Browsing Tag
blogging
49 posts
4 Things Entrepreneurs Need to Know to Successfully Launch and Monetize a Website
Launching your first website is exciting. However, figuring out how to turn that website into a successful business can feel like a grueling task. As an entrepreneur, you want your content to boost your website and brand authority in your industry or niche. The reality is, driving traffic to a new blog or website isn’t...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
5 Profitable Side Hustle Ideas You Can Start Today
Are you looking for a way to bring in extra income with a side hustle? If so, you’re in luck. There are countless opportunities for those who are ambitious enough to take on one or more gig roles. The thing is, the sheer number of possibilities can make it hard to determine which side hustle...
5 Productivity Tips to Prepare for a Summer Slump
If you stop to think about it, is your business cyclical? Do you have some months or times of year where business is booming, and others where it all but grinds to a halt? For many entrepreneurs (myself included), summer is often that slow period. It can be frustrating, both financially and mentally, to have...
10 Best Free Digital Marketing Tools for Entrepreneurs
The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free tools only a click away, what have you got to lose? Your personal information, that’s what. Most free tools, while...
Is DIY Content Marketing a Good Strategy for Your Startup?
Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to start with an inviting, informative and easy to navigate website, simply having one doesn’t guarantee traffic, let alone leads or sales....
Spread the Word: A Digital Content Marketing Strategy for Startups
As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want to buy from you. That’s where content marketing comes in. Digital marketing is said to be the great equalizer, where...
How to Develop a Content Strategy and Grow Your Blog to 2 Million Readers (on the Side)
A couple of weeks ago, we covered the mechanics of building a blog (the right way), how to pick a winning niche for your content topics, which CMS you should choose for long-term growth of your blog, and finding a winning domain name. I’m a firm believer that it’s important to not only explain how...
3 Marketing Lessons My Company Blog Has Taught Me
Here is a sentence I never thought I’d write: I’ve been writing a small business blog for eight years! Having started my career path as a lawyer and then later transitioning into entrepreneurship and CEO of my own company, identifying as a blogger was a title I never imagined I’d have one day. This is...
3 Blogging Tips for Successful Content Marketing
You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew of benefits that blogging can provide your startup. In case you’ve forgotten, HubSpot marketing stats share that compounding blog posts (posts...
5 Tips for Getting Your Startup’s New Website Noticed
For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
How to Build Your Startup’s Brand Identity From Scratch
When you launch your startup, you are immediately facing a level of competition that is almost disheartening. One of the ways in which you can level the playing field is to build a strong brand identity, which will set you apart and, hopefully, bring in customers. The problem here is that brands are usually built over time,...
Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018
As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
5 Simple Ways to Repurpose Your Blog Content
Repurposing your blog content is valuable for three important reasons. It allows you to drive new traffic to old content, get the most of your efforts when it comes to boosting shares and lifetime value, and allows you to reach new audiences. You don’t need a lot of extra budget to repurpose blog posts, just...
6 Scarily Simple Content Marketing Ideas
Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas that will attract new leads and engage existing ones. Here, banish the demons and get some valuable strategies that will...
How to Move Forward When Your Startup Lacks Clear Vision
Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when we don't know exactly where we're going. It's in these moments we can lean on fundamental business practices and strategies...
7 Ways to Gain Credibility as a Thought Leader in Entrepreneurship
Standing out as the go-to expert in your field can be tough in today’s noisy world. However, there are some specific steps you can take to become known as a trusted thought leader in the world of entrepreneurship. Seven ways to gain credibility as a thought leader: Pick a niche Don’t try to be an...
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
How to Create Long Term Value with Content Marketing
Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words on a page. Even if you invest heavily in creating great content, it can sometimes seem like a never-ending rat...
Marketing Strategies for Startups That Don’t Cost a Cent
The average startup doesn't have much capital. According to the Small Business Administration, the average entrepreneur spends $30,000 launching a startup. However, other businesses are started for less than $3,000. Entrepreneurs that start businesses on tight budgets often lose perspective and spend too much on marketing, which can cost them later on. If you're starting a new...