Browsing Tag

blogging

49 posts
content
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The Great Content Battle: Search Engine Optimization vs. Creativity

Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
profitable side hustle
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5 Profitable Side Hustle Ideas You Can Start Today

Are you looking for a way to bring in extra income with a side hustle? If so, you’re in luck. There are countless opportunities for those who are ambitious enough to take on one or more gig roles. The thing is, the sheer number of possibilities can make it hard to determine which side hustle...
summer slump
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5 Productivity Tips to Prepare for a Summer Slump

If you stop to think about it, is your business cyclical? Do you have some months or times of year where business is booming, and others where it all but grinds to a halt? For many entrepreneurs (myself included), summer is often that slow period. It can be frustrating, both financially and mentally, to have...
digital marketing
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10 Best Free Digital Marketing Tools for Entrepreneurs

The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free tools only a click away, what have you got to lose? Your personal information, that’s what. Most free tools, while...
content marketing
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Is DIY Content Marketing a Good Strategy for Your Startup?

Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to start with an inviting, informative and easy to navigate website, simply having one doesn’t guarantee traffic, let alone leads or sales....
content marketing
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Spread the Word: A Digital Content Marketing Strategy for Startups

As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want to buy from you. That’s where content marketing comes in. Digital marketing is said to be the great equalizer, where...
blog
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3 Marketing Lessons My Company Blog Has Taught Me

Here is a sentence I never thought I’d write: I’ve been writing a small business blog for eight years! Having started my career path as a lawyer and then later transitioning into entrepreneurship and CEO of my own company, identifying as a blogger was a title I never imagined I’d have one day. This is...
blogging
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3 Blogging Tips for Successful Content Marketing

You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew of benefits that blogging can provide your startup. In case you’ve forgotten, HubSpot marketing stats share that compounding blog posts (posts...
website
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5 Tips for Getting Your Startup’s New Website Noticed

For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
brand identity
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How to Build Your Startup’s Brand Identity From Scratch

When you launch your startup, you are immediately facing a level of competition that is almost disheartening. One of the ways in which you can level the playing field is to build a strong brand identity, which will set you apart and, hopefully, bring in customers. The problem here is that brands are usually built over time,...
digital marketing
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Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018

As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
Blog content
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5 Simple Ways to Repurpose Your Blog Content

Repurposing your blog content is valuable for three important reasons. It allows you to drive new traffic to old content, get the most of your efforts when it comes to boosting shares and lifetime value, and allows you to reach new audiences. You don’t need a lot of extra budget to repurpose blog posts, just...
content marketing
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6 Scarily Simple Content Marketing Ideas

Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas that will attract new leads and engage existing ones. Here, banish the demons and get some valuable strategies that will...
vision
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How to Move Forward When Your Startup Lacks Clear Vision

Those of us who've been in the business world for some time know what it's like to lead without a clear vision. It can be challenging to lead a team or follow a leader when we don't know exactly where we're going. It's in these moments we can lean on fundamental business practices and strategies...
Thought leader
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7 Ways to Gain Credibility as a Thought Leader in Entrepreneurship

Standing out as the go-to expert in your field can be tough in today’s noisy world. However, there are some specific steps you can take to become known as a trusted thought leader in the world of entrepreneurship. Seven ways to gain credibility as a thought leader: Pick a niche Don’t try to be an...
Personal brand
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4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
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How to Create Long Term Value with Content Marketing

Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words on a page. Even if you invest heavily in creating great content, it can sometimes seem like a never-ending rat...
Marketing Strategies
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Marketing Strategies for Startups That Don’t Cost a Cent

The average startup doesn't have much capital. According to the Small Business Administration, the average entrepreneur spends $30,000 launching a startup. However, other businesses are started for less than $3,000. Entrepreneurs that start businesses on tight budgets often lose perspective and spend too much on marketing, which can cost them later on. If you're starting a new...