Browsing Tag

building relationships

13 posts
brand story
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The Power of Crafting a Brand Story as an Entrepreneur

Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or so, there has been a greater call for transparency in the way businesses operate. The individuals who start and run these businesses, regardless of industry, are being called into the spotlight, as more and more...
starting business research
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Starting a Business? You Need to Research Your Number One Asset

Your successful business model might take the form of a side hustle or full-time freelance work. Perhaps you’ve decided to invest in a franchise, or you’ve created an app for today’s hot on-demand marketplace. There are lots of options, and no doubt you’ve given your choice of business and business model lots of thought. But...
event marketing
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Event Marketing 101: Why Entrepreneurs Should Embrace the Power of Live Events

In an age of digital communication and remote work, in-person communication still holds immense value. In one study, 95 percent of participants rated face-to-face meetings as essential for long-term business relationships. Another found that face-to-face requests are 34 times more effective than those made via email. Data like this validates why companies of all sizes...
holiday content marketing
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How to Make Your Holiday Content Marketing Stand Out

For many businesses, Q4 is the biggest sales season of the year. You may bring in more business in the final weeks of the year than you do at any other time. Even if you haven’t done much seasonal or holiday marketing in the past, competition is going to be fierce this year, so any...
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How and Why to Build Relationships in the Early Stages of Your Startup

I have bad news for you: we’re losing the art of interpersonal communication. In the age of Tinder, Netflix and chilling and sliding into DMs, it’s starting to seem as though real relationships are a thing of the past. And yet in my experience, the relationships that we build are some of the most valuable...
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3 Trust-Building Tips Every Entrepreneur Should Take to Heart

At the end of the day, entrepreneurship is the ability to build a business opportunity out of a void in the marketplace. It's a tall order and the reason why so many entrepreneurs rarely do it alone. In fact, some would argue (me included) that one of an entrepreneur’s greatest assets is a knack for...
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How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait a day or two, and then give them a call. The end. In reality, following up with leads is a...
customer support
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5 Ways Startups Can Provide Authentic Customer Support

Customer support is in a state of revival, which is a good thing. Companies that lack basic levels of customer service and sympathy for their customers run the risk of being berated online. Bad experiences of customer support are now being recorded and spread like wildfire on social media, forcing companies to put customer service...
Positive Employee Engagement
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6 Tips for Maintaining Positive Employee Engagement

Encouraging the best out of your workforce is a learning curve and one that should be met with as much enthusiasm and caution from both management and employees. With a reported 70 percent of employees in the U.S. reporting job dissatisfaction, establishing trust and enticing commitment from employees has never been a more pressing issue...
Leadership Style
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Flexing your leadership style

Prominent executive coaches and leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “Flexing” — the art of flexing your personal leadership style to more effectively lead people who are different from you. Creating flex in a company’s management style will impact all aspects of developing the talent you have,...
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Small Business Internet Relationships

How tuned into this internet thing are you really? Ok, so just by being a blog reader you're at a certain level of internet savvy-ness (is that even a word?). But do you take it to the next level? I'm talkin' about actually introducing yourself to people for the express purpose of doing some business...