Browsing Tag
communications
10 posts
How to Harness the Power of Mobile Messaging for Your Business
We use mobile messaging apps daily, in both our professional and personal lives. Thus, it’s understandable that many startups are using them for work during these unprecedented times. But how can startups harness the power of messaging apps when it comes to business? Messaging apps can provide many benefits to your company’s communications strategy. Some...
How to Attract Fans to (and Keep Them Interested in) Your Products or Services
The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © David Meerman Scott and Reiko Scott, 2020. What is it about being around other people...
4 Collaboration Tools That Help Entrepreneurs to Work Smarter
The modern-day entrepreneur is an expert in utilizing technology to manage and market themselves and their business. But there are simple, agile ways to streamline your focus and grow your company, as well. Collaboration tools help to unify your communications, bring stakeholders together, manage multiple teams and take your business to the next level. Below...
Why the Art of Calling Isn’t Dead (Especially for a Startup)
We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email notifications pop up on an almost constant basis. While email is a quick and (sometimes) non-intrusive way to communicate, according...
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the best reality show on television. The New York Times, Washington Post, CNN, Fox News, MSNBC and more are getting their...
Brand Identity: How to Make It Cohesive and Keep It That Way
With consumer’s habits constantly changing in this technological age, the digital presence and brand identity of businesses has become more and more vital. Nowadays, a customer’s first point of contact with a company is through digital means, basically as a form of research into the validity of that business. It has become an expectation and common...
Making a Case for Thinking Inside the Box
Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the box changes, but there is indeed a box for each of us. That's commerce. That's how we define and distribute...
Media Today: A Never Ending, Ever Changing Las Vegas Buffet
Ever been to Las Vegas' renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my friends is a great analogy of today's media landscape. I come from "traditional"/linear media: television. One in which most programs are paid for by a...
Are You Still Working in Communication Silos?
It's time to review your entire sales plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers...
Communicate for Business Success
Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text. Silence. You call your client and leave a message to get some information for a looming deadline. Silence. Do any...