communications Archives

How to Harness the Power of Mobile Messaging for Your Business

We use mobile messaging apps daily, in both our professional and personal lives. Thus, it’s understandable that many startups are using them for work during these unprecedented times. But how can startups harness the power...

byAshley Friedlein

June 24, 2022

How to Attract Fans to (and Keep Them Interested in) Your Products or Services

The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin...

byDavid Meerman Scott

January 7, 2020

4 Collaboration Tools That Help Entrepreneurs to Work Smarter

The modern-day entrepreneur is an expert in utilizing technology to manage and market themselves and their business. But there are simple, agile ways to streamline your focus and grow your company, as well. Collaboration tools...

byElaine Murray

March 21, 2019

Why the Art of Calling Isn’t Dead (Especially for a Startup)

We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email...

byChris Rothstein

February 10, 2018

What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy

I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the...

byJeff Barrett

August 1, 2017

Brand Identity: How to Make It Cohesive and Keep It That Way

With consumer’s habits constantly changing in this technological age, the digital presence and brand identity of businesses has become more and more vital. Nowadays, a customer’s first point of contact with a company is through digital...

byDorothy Cheng

February 4, 2017

Making a Case for Thinking Inside the Box

Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the...

byPatrick Jager

April 8, 2016

Media Today: A Never Ending, Ever Changing Las Vegas Buffet

Ever been to Las Vegas' renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my friends is a great analogy...

byPatrick Jager

March 21, 2016

Are You Still Working in Communication Silos?

It's time to review your entire sales plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine...

byMelanie Rembrandt

January 16, 2015

Communicate for Business Success

Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text....

byMelanie Rembrandt

June 13, 2013