Browsing Tag
customer relationship
9 posts
Get Potential Customers to Engage With Your Startup Using What You Already Have
Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than prospects is a difficult, but essential, task. Use what you already have (experience, connections and a great product or service)...
Sales Enablement: The Importance of Personalizing Sales Content
Sales people do more than simply sell to their buyers; they create rich customer relationships that rely on trust, understanding and communication. A huge part of the relationship that a sales person establishes with a frequent contact is based upon knowledge of who their particular customer is, what their business needs are, why those needs...
Set Your Business Apart with a Customer Inner Circle
Get in touch with a "Customer Inner Circle" When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also...
The Importance of Exceptional Customer Service
3 Reasons Why Outstanding Customer Service Builds a Successful Business Everyone knows that “the customer is always right,” but what some business owners fail to realize is that this phrase holds a fundamental truth. In many ways, customer service determines the life span of start up businesses. Here’s why: #1 Customer service enhances buying experience...
Customers are for Life and Not Just for Christmas
Customers: Treat 'em right year around to keep them coming back! Let's face it: we are wrapped-up in the mist of winter. As our advent calendars rattle with half-filled chocolate, our stockings above the fireplace begin to fill with presents. As joyous songs stuff us with nostalgic joy, workers across the country are counting down...
Kick-butt customer service transformed me
Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers? It's simple. Do what Patagonia does. Here's a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life. Background: I bought a shell jacket...
Customer Intimacy
I've mentioned that PFL's business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively...
Dell to Model Customer Service after PFL
OK, maybe I'm extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all...
A dead iPod leads to a small business tip of the day …
My iPod died. It was about a month ago and I've been doing without for the first time in many months. 11 months, it turns out. The reason I know it's been 11 months is that this weekend I finally got around to taking my ipod to the Apple store at the local mall where...