customer relationship Archives

The Power of Consumer Reviews to Drive Purchases

We've got news about the most powerful factor you can include on your e-commerce site that's going to help you drive those conversions from site visitor to purchase. Tune in to News/Talk 760 AM WJR...

byJeff Sloan

April 19, 2023

Get Potential Customers to Engage With Your Startup Using What You Already Have

Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than...

byTommy Wyher

June 9, 2018

Sales Enablement: The Importance of Personalizing Sales Content

Sales people do more than simply sell to their buyers; they create rich customer relationships that rely on trust, understanding and communication. A huge part of the relationship that a sales person establishes with a...

byRachel Davidson

April 16, 2017

Set Your Business Apart with a Customer Inner Circle

Get in touch with a "Customer Inner Circle" When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these...

byMickie Kennedy

June 26, 2015

The Importance of Exceptional Customer Service

3 Reasons Why Outstanding Customer Service Builds a Successful Business Everyone knows that “the customer is always right,” but what some business owners fail to realize is that this phrase holds a fundamental truth. In...

byRudy Simondi

May 13, 2015

Customers are for Life and Not Just for Christmas

Customers: Treat 'em right year around to keep them coming back! Let's face it: we are wrapped-up in the mist of winter. As our advent calendars rattle with half-filled chocolate, our stockings above the fireplace...

byDawn Ellis

December 16, 2014

Kick-butt customer service transformed me

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers? It's simple. Do what Patagonia does. Here's a quick, real-world experience I just...

byRich Sloan

February 25, 2008

Customer Intimacy

I've mentioned that PFL's business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when...

byAndrew Field

June 7, 2007

Dell to Model Customer Service after PFL

OK, maybe I'm extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years...

byAndrew Field

May 8, 2007

A dead iPod leads to a small business tip of the day …

My iPod died. It was about a month ago and I've been doing without for the first time in many months. 11 months, it turns out. The reason I know it's been 11 months is...

byJoel Welsh

February 6, 2006